{"id":4852,"date":"2024-02-05T11:22:43","date_gmt":"2024-02-05T10:22:43","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4852"},"modified":"2024-06-25T20:05:26","modified_gmt":"2024-06-25T18:05:26","slug":"principals-tendencies-comunicatives-de-sostenibilitat-empresarial-2024","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/principals-tendencies-comunicatives-de-sostenibilitat-empresarial-2024\/","title":{"rendered":"Les principals tend\u00e8ncies comunicatives de sostenibilitat empresarial en 2024"},"content":{"rendered":"<p><span class=\"TextRun SCXW138915818 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138915818 BCX0\">Amb<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">l&#8217;arribada<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> del 2024 <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">s&#8217;obre<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">nou<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> el <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">tel\u00f3<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">moltes<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">empreses<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">omplen<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> les <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">seves<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> agendes de <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">llistes<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> interminables de <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">prop\u00f2sits<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">. Un <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">d&#8217;ells<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">sempre<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> el de <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">comunicaci\u00f3<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">amb<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">seus<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">p\u00fablics<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">. <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">Per\u00f2<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> no <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">sempre<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">tenim<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">, i <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">acabem<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">planificant<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> sobre la base del que <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">coneixem<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">millor<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">. Si <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">treballes<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">dins<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> del sector de la <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">sostenibilitat<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> i <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW138915818 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138915818 BCX0\">est\u00e0s<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">planificant<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">teva<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">m\u00e0rqueting<\/span><\/span><\/strong><span class=\"TextRun SCXW138915818 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138915818 BCX0\"> per a <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">aquest<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">nou<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">any<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">, en <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">aquest<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">article<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">donarem<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> algunes <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">indicacions<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> sobre <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">grans<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> temes que <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">preveiem<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">tindran<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> estirada en el sector (i en la <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">premsa<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">), <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">aix\u00ed<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">com<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\"> les cites que no <\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">pots<\/span> <span class=\"NormalTextRun SCXW138915818 BCX0\">perdre&#8217;t<\/span><span class=\"NormalTextRun SCXW138915818 BCX0\">.<\/span><\/span><span class=\"EOP SCXW138915818 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/principals-tendencies-comunicatives-de-sostenibilitat-empresarial-2024\/#Claus_comunicatives_en_sostenibilitat\" >Claus comunicatives en sostenibilitat\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/principals-tendencies-comunicatives-de-sostenibilitat-empresarial-2024\/#Dates_Clau_en_el_sector_de_la_sostenibilitat_en_2024\" >Dates Clau en el sector\u00a0 de la sostenibilitat en 2024\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Claus_comunicatives_en_sostenibilitat\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW6833534 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW6833534 BCX0\">Claus comunicatives en <\/span><span class=\"NormalTextRun SCXW6833534 BCX0\">sostenibilitat<\/span><\/span><span class=\"EOP SCXW6833534 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW233176332 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233176332 BCX0\">No <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">som<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">endevines<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">, i no <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">podem<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">predir<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">quines<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">novetats<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">apareixeran<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">mat\u00e8ria<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">sostenibilitat<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">enguany<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">. <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">Per\u00f2<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">veient<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> les <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">tend\u00e8ncies<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> de 2023, <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">podem<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">trobar<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> algunes pistes de temes que <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">creiem<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> que <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">tindran<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">molta<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> estirada en <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">mitjans<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">. <\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">Alguns<\/span> <span class=\"NormalTextRun SCXW233176332 BCX0\">d&#8217;ells<\/span><span class=\"NormalTextRun SCXW233176332 BCX0\">:<\/span><\/span><span class=\"EOP SCXW233176332 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW196156089 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196156089 BCX0\">Les ODS <\/span><span class=\"NormalTextRun SCXW196156089 BCX0\">seguiran<\/span><span class=\"NormalTextRun SCXW196156089 BCX0\"> en primera <\/span><span class=\"NormalTextRun SCXW196156089 BCX0\">l\u00ednia<\/span><\/span><span class=\"EOP SCXW196156089 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW169637184 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW169637184 BCX0\">Qui no ha <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">sentit<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> parlar <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">fins<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> de les ODS en la <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">seva<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> empresa? <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">Aquests<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">objectius<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">adoptats<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">pels<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">l\u00edders<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">mundials<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> en 2015 <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">seran<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> la gran <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">prioritat<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">entitat<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">fins<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> al 2030. De <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">fet<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">, 2024 <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> un <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">any<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">clau<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">aquest<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">sentit<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">: <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">l&#8217;ONU<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> ha <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">fixat<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">enguany<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> en la data <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">l\u00edmit<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> per a impedir una <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">cat\u00e0strofe<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">clim\u00e0tica<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">. Les <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">empreses<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">hem<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">d&#8217;actuar<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">r\u00e0pidament<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">reduint<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">emissions<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">perqu\u00e8<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> el mal del planeta no <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">sigui<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> irreversible. Tota <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">comunicaci\u00f3<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">hauria<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">d&#8217;integrar<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> la labor de <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> per a la <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">consecuci\u00f3<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">d&#8217;algun<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">dels<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> ODS <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">d&#8217;aquesta<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> agenda de <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">desenvolupament<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> sostenible <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">com<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">prioritat<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">, <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">amb<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">l&#8217;objectiu<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">d&#8217;assegurar<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">l&#8217;impacte<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> real de la <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">sostenibilitat<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\"> empresarial, <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">secundant<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">-se en <\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">fets<\/span> <span class=\"NormalTextRun SCXW169637184 BCX0\">demostrats<\/span><span class=\"NormalTextRun SCXW169637184 BCX0\">.<\/span><\/span><span class=\"EOP SCXW169637184 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW154840053 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154840053 BCX0\">El <\/span><span class=\"SpellingError SCXW154840053 BCX0\">greenwashing<\/span><span class=\"NormalTextRun SCXW154840053 BCX0\"> ja<\/span><\/span><\/strong><strong><span class=\"TextRun SCXW154840053 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154840053 BCX0\"> \u201cno cola\u201d<\/span><\/span><span class=\"EOP SCXW154840053 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW184266082 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184266082 BCX0\">El <\/span><span class=\"SpellingError SCXW184266082 BCX0\">greenwashing<\/span><span class=\"NormalTextRun SCXW184266082 BCX0\"> ha estat en els \u00faltims anys una pr\u00e0ctica posada en marxa per algunes empreses per a intentar conv\u00e8ncer de les seves accions positives pel planeta\u2026 encara que no fossin del tot veritat. Enguany la sostenibilitat ja no \u00e9s un complement, sin\u00f3 un imperatiu, un requisit fonamental per als qui compren, que s&#8217;informen m\u00e9s abans de decantar-se per un producte o un altre. Per aix\u00f2, les empreses que volen compartir els seus avan\u00e7os en sostenibilitat hauran de demostrar-ho de forma fonamentada, amb dades i accions visibles i comprovables. Els i les professionals de la comunicaci\u00f3 tenim ara la responsabilitat de crear estrat\u00e8gies de comunicaci\u00f3 fortes que ens permetin donar <\/span><span class=\"NormalTextRun SCXW184266082 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW184266082 BCX0\"> i aconseguir <\/span><\/span><a class=\"Hyperlink SCXW184266082 BCX0\" href=\"https:\/\/lfchannel.com\/la-comunicacion-para-el-exito-de-la-sostenibilidad-empresarial\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW184266082 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184266082 BCX0\" data-ccp-charstyle=\"Hyperlink\">l&#8217;\u00e8xit de la sostenibilitat empresarial.<\/span><\/span><\/a><span class=\"EOP SCXW184266082 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW235488679 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235488679 BCX0\">Aplicacions<\/span><span class=\"NormalTextRun SCXW235488679 BCX0\"> de les normatives europees<\/span><\/span><span class=\"EOP SCXW235488679 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Donada la urg\u00e8ncia del canvi per a revertir l&#8217;impacte de l&#8217;activitat empresarial en el medi ambient, en els \u00faltims anys veiem un augment de les mesures reguladores, sobretot per part de la Uni\u00f3 Europea, per obligar les empreses a respectar els drets humans i el medi ambient.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una de les m\u00e9s sonades \u00e9s la Directiva CSRD, amb la qual pret\u00e9n incentivar la sostenibilitat empresarial i la transpar\u00e8ncia. B\u00e0sicament obliga al fet que les empreses reportin o informin sobre la seva sostenibilitat. La norma es comen\u00e7a a aplicar enguany per a determinades empreses pel que ser\u00e0 molt important tenir-la en el radar com a experts en comunicaci\u00f3 sobre sostenibilitat.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una altra normativa a la qual estar atentes \u00e9s la Directiva Europea sobre Dilig\u00e8ncia Deguda de les Empreses en mat\u00e8ria de sostenibilitat (<\/span><a href=\"https:\/\/commission.europa.eu\/business-economy-euro\/doing-business-eu\/corporate-sustainability-due-diligence_en\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">CSDDD<\/span><\/a><span data-contrast=\"auto\">) de la UE amb la finalitat de garantir que les empreses identifiquin i abordin els impactes adversos de les seves accions, fins i tot en les seves cadenes de valor. Enguany s&#8217;aprovar\u00e0 i ser\u00e0 el torn dels pa\u00efsos de transposar-la i aplicar-la en les legislacions nacionals. Per tant, \u00e9s per a les empreses una prioritat comen\u00e7ar a estudiar com els afectar\u00e0 i com han d&#8217;actuar per a adaptar-se a aquesta normativa.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per tant, haurem de seguir la legislaci\u00f3 quant a sostenibilitat de prop com a tema informatiu clau aquest 2024.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW146624566 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146624566 BCX0\">Els<\/span> <span class=\"NormalTextRun SCXW146624566 BCX0\">vehicles<\/span> <span class=\"NormalTextRun SCXW146624566 BCX0\">el\u00e8ctrics<\/span><span class=\"NormalTextRun SCXW146624566 BCX0\"> continuaran <\/span><span class=\"NormalTextRun SCXW146624566 BCX0\">sent<\/span><span class=\"NormalTextRun SCXW146624566 BCX0\"> una <\/span><span class=\"NormalTextRun SCXW146624566 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW146624566 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW146624566 BCX0\">l&#8217;al\u00e7a<\/span><\/span><span class=\"EOP SCXW146624566 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW97753636 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97753636 BCX0\">Portem uns quants anys sentint parlar de vehicles el\u00e8ctrics, per\u00f2 sembla que en els pr\u00f2xims anys aquesta tend\u00e8ncia anir\u00e0 in crescendo. Per diverses raons.<\/span><\/span><span class=\"EOP SCXW97753636 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La primera, perqu\u00e8 el mercat dels cotxes de zero emissions a Espanya est\u00e0 creixent a un ritme constant. Aix\u00ed ho demostren informes com el de <\/span><a href=\"https:\/\/www.pwc.es\/es\/automocion\/cinco-tendencias-transformacion-mercado-automovil.html\"><span data-contrast=\"none\">PWC<\/span><\/a><span data-contrast=\"none\">, que estima que el 95% dels cotxes nous que es matriculin en 2030 seran el\u00e8ctrics (55%) o h\u00edbrids (40%). Segons AEDIVE, les matriculacions de vehicles cent per cent el\u00e8ctrics van cr\u00e9ixer un 60% m\u00e9s al novembre en comparaci\u00f3 amb les xifres del mateix mes de l&#8217;any passat. Henrik Bergman, director regional de Charge Amps a Espanya explica que \u201cels avan\u00e7os tecnol\u00f2gics constants estan permetent que apareguin cotxes de zero emissions m\u00e9s econ\u00f2mics i millor equipats. A m\u00e9s, a causa del sorgiment de nous models el\u00e8ctrics, els preus descendiran en els pr\u00f2xims anys per l&#8217;augment de l&#8217;oferta\u201d,<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Com a segon tema, l&#8217;ampliaci\u00f3 de les ajudes i subvencions del Pla Moves III fins a juliol de 2024 (inicialment finalitzada a final de 2023). Com a conseq\u00fc\u00e8ncia, esperem la compra de vehicles i la instal\u00b7laci\u00f3 de punts de c\u00e0rrega continu\u00ef creixent.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquest panorama de creixement ens fa pensar que l&#8217;ecosistema de vehicles el\u00e8ctrics i la seva evoluci\u00f3 ser\u00e0 definitivament un tema que donar\u00e0 que parlar enguany.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW220026896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220026896 BCX0\">Espanya<\/span> <span class=\"NormalTextRun SCXW220026896 BCX0\">com<\/span><span class=\"NormalTextRun SCXW220026896 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW220026896 BCX0\">mercat<\/span> <span class=\"NormalTextRun SCXW220026896 BCX0\">capdavanter<\/span><span class=\"NormalTextRun SCXW220026896 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW220026896 BCX0\">mat\u00e8ria<\/span><span class=\"NormalTextRun SCXW220026896 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW220026896 BCX0\">sostenibilitat<\/span><\/span><span class=\"EOP SCXW220026896 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u00c9s clar que encara queda molt cam\u00ed per rec\u00f3rrer si volem que Espanya se situ\u00ef entre els pa\u00efsos m\u00e9s avan\u00e7ats en mat\u00e8ria de sostenibilitat. Per\u00f2 s\u00ed que \u00e9s cert que aquest 2023 hem vist com alguns informes avalen el progr\u00e9s del nostre pa\u00eds en alguns punts sostenibles.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per exemple, en mat\u00e8ria de descarbonitzaci\u00f3, Espanya se situa per davant de la mitjana globa, Segons l&#8217;informe <\/span><a href=\"https:\/\/resources.ecovadis.com\/es\/informes\/carbon-action-report-2023-los-compradores-y-proveedores-de-la-red-ecovadis-aceleran-su-proceso-de-descarbonizaci%C3%B3n\"><span data-contrast=\"none\">Carbon Action Report 2023<\/span><\/a><span data-contrast=\"none\"> basat en l&#8217;an\u00e0lisi de 24.500 companyies de tot el m\u00f3n realitzat per EcoVadis, el prove\u00efdor l\u00edder de qualificacions empresarials de sostenibilitat, el 77% de les empreses a nivell mundial encara est\u00e0 en la fase inicial del seu proc\u00e9s de descarbonitzaci\u00f3, mentre a Espanya el percentatge de companyies en aquesta situaci\u00f3 \u00e9s del 74%.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Si posem el focus en la mobilitat sostenible, el primer Anuari de la Mobilitat El\u00e8ctrica de l&#8217;Associaci\u00f3 Empresarial per al Desenvolupament i la Promoci\u00f3 de la Mobilitat El\u00e8ctrica a Espanya i Portugal (Aedive)<\/span><span data-contrast=\"none\">1<\/span><span data-contrast=\"none\"> mostra que el 38% de les infraestructures p\u00fabliques de rec\u00e0rrega el\u00e8ctrica en funcionament a Espanya es van instal\u00b7lar en 2022, situant al pa\u00eds en el 5\u00e8 lloc de la UE.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Segons explica Casper Rasmussen, CEO i cofundador de Monta: \u201chi ha un <\/span><b><span data-contrast=\"none\">enorme potencial nacional<\/span><\/b><span data-contrast=\"none\"> en termes de desplegament de VE que encara no s&#8217;ha desbloquejat\u201d. La companyia acaba de triar a Barcelona com a ubicaci\u00f3 per al seu centre d&#8217;operacions. \u201cVa ser una elecci\u00f3 \u00f2bvia. Barcelona \u00e9s un dels llocs de refer\u00e8ncia per a la tecnologia a Europa, especialment si es vol contractar un equip internacional divers i d&#8217;alta qualitat&#8221; explica Rasmussen.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em><span class=\"TextRun SCXW75924023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;6c11684b-3304-4584-8ce2-c95bee433b96|48&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Coneixes<\/span> <span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">nostra<\/span> <span class=\"SpellingError SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">Newsletter<\/span> <\/span><a class=\"Hyperlink SCXW75924023 BCX0\" href=\"https:\/\/lfchannel.com\/lf-cares\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW75924023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">LF CARES<\/span><\/span><\/a><span class=\"TextRun Underlined SCXW75924023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">?<\/span><\/span><span class=\"TextRun SCXW75924023 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">Subscriu<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">-te per a <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">con\u00e8ixer<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\"> iniciatives <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">dels<\/span> <span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">nostres<\/span> <span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">clients<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\"> a <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">l&#8217;entorn<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\"> de la <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">responsabilitat<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\"> social corporativa, la <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">diversitat<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\"> i la <\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">inclusi\u00f3<\/span><span class=\"NormalTextRun SCXW75924023 BCX0\" data-ccp-charstyle=\"normaltextrun\">.<\/span><\/span><span class=\"EOP SCXW75924023 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><span class=\"TextRun MacChromeBold SCXW257904430 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257904430 BCX0\">Esdeveniments<\/span><span class=\"NormalTextRun SCXW257904430 BCX0\"> en el sector de la <\/span><span class=\"NormalTextRun SCXW257904430 BCX0\">sostenibilitat<\/span><span class=\"NormalTextRun SCXW257904430 BCX0\"> en 2024<\/span><\/span><span class=\"EOP SCXW257904430 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Algunes de les cites clau en mat\u00e8ria de sostenibilitat que recomanem abordar dins de les estrat\u00e8gies de comunicaci\u00f3 s\u00f3n dos grans esdeveniments de mobilitat sostenible: el <\/span><a href=\"https:\/\/www.emobilityworldcongress.com\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">eMobility Expo<\/span><\/b><\/a><b><span data-contrast=\"auto\">:<\/span><\/b><span data-contrast=\"auto\"> arriba al febrer a Val\u00e8ncia i \u00e9s una de les fires globals m\u00e9s interessant de mobilitat sostenible; o el <\/span><a href=\"https:\/\/www.ifema.es\/global-mobility-call\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Global mobility Call<\/span><\/b><\/a><b><span data-contrast=\"auto\">,<\/span><\/b><span data-contrast=\"auto\"> un interessant esdeveniment internacional (congr\u00e9s + exposici\u00f3) sobre Mobilitat Sostenible que connecta a totes les ind\u00fastries i permet fer networking entre empreses administracions i altres organitzacions.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s, podem seguir altres esdeveniments enfocats al reciclatge, com la <\/span><a href=\"https:\/\/www.ifema.es\/srr\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Fira Internacional de Recuperaci\u00f3 i el reciclatge<\/span><\/a><span data-contrast=\"auto\">, al futur de les ciutats com <\/span><a href=\"https:\/\/www.ifema.es\/foro-ciudades\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">El F\u00f2rum de les Ciutats<\/span><\/a><span data-contrast=\"auto\"> o el <\/span><a href=\"https:\/\/www.smartcityexpo.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">SmartCity Expo a Barcelona<\/span><\/a><span data-contrast=\"auto\">\u2026 i moltes m\u00e9s.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">M\u00e9s enll\u00e0 de fires i esdeveniments, no hem de perdre de vista les principals trobades internacionals, com la Confer\u00e8ncia del Decenni de les Nacions Unides per als Oceans 2024, o la Cimera del Futur que reuneix els l\u00edders mundials per a gestionar els reptes que se&#8217;ns presenten i salvaguardar el futur. Estem segures que totes aquestes cites seran interessants a nivell informatiu enguany que acaba de comen\u00e7ar.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dates_Clau_en_el_sector_de_la_sostenibilitat_en_2024\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW195999936 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195999936 BCX0\">Dates <\/span><span class=\"NormalTextRun SCXW195999936 BCX0\">Clau<\/span><span class=\"NormalTextRun SCXW195999936 BCX0\"> en el <\/span><span class=\"NormalTextRun SCXW195999936 BCX0\">sector\u00a0 de<\/span><span class=\"NormalTextRun SCXW195999936 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW195999936 BCX0\">sostenibilitat<\/span><span class=\"NormalTextRun SCXW195999936 BCX0\"> en 2024<\/span><\/span><span class=\"EOP SCXW195999936 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Els dies internacionals relacionats amb el medi ambient ens ajuden a preparar la nostra estrat\u00e8gia comunicativa en el temps i lligar els nostres missatges a moments clau a nivell internacional. Alguns dies internacionals i mundials a tenir en compte com a ganxos comunicatius s\u00f3n:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">28 de gener &#8211; Dia Mundial de l\u2019Acci\u00f3 contra el Canvi Clim\u00e0tic<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">5 de mar\u00e7 \u2013 Dia Mundial de l\u2019efici\u00e8ncia energetica<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">21 de mar\u00e7 &#8211; Dia dels boscos<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">22 de mar\u00e7 \u2013 Dia de l\u2019aigua<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">22 d\u2019abril \u2013 Dia Mundial de la Terra<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">17 de maig &#8211; Dia Internacional del Reciclatge<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">5 de juny \u2013\u00a0 Dia Mundial del Medi Ambient.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">8 de juny \u2013 Dia Mundial dels oceans<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">16 setembre \u2013 Setmana europea de la Mobilitat..<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">16 de setembre \u2013 Dia Internacional de la preservaci\u00f3 de la capa de oz\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">21 d\u2019octubre \u2013 Dia mundial de l&#8217;estalvi d\u2019energia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Montserrat\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Montserrat&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">24 d\u2019octubre \u2013 Dia internacional contra el canvi clim\u00e0tic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Els qui ens dediquem a la comunicaci\u00f3 corporativa sabem que el nostre treball est\u00e0 en constant canvi. Per\u00f2 l&#8217;\u00e0mbit de la sostenibilitat (ja sigui econ\u00f2mica, social o mediambiental) \u00e9s un dels quals m\u00e9s r\u00e0pid avan\u00e7a. Veiem nous termes, normatives dels governs i institucions europees, mesures i iniciatives empresarials gaireb\u00e9 di\u00e0riament. A LF Channel portem m\u00e9s de dues d\u00e8cades treballant en aquest entorn apassionant, donant suport a les organitzacions per a comunicar la seva gesti\u00f3 de la sostenibilitat i mesures ESG de manera efectiva, posant en valor les marques i generant gran visibilitat.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:225,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb l&#8217;arribada del 2024 s&#8217;obre de nou el tel\u00f3 i moltes empreses omplen les seves agendes de llistes interminables de prop\u00f2sits. Un d&#8217;ells \u00e9s sempre el de millorar la comunicaci\u00f3 amb els seus p\u00fablics. Per\u00f2 no sempre tenim temps, i acabem planificant sobre la base del que coneixem millor. Si treballes dins del sector de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[63,67],"tags":[],"class_list":["post-4852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rsc","category-tendencies_comunicacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=4852"}],"version-history":[{"count":3,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4852\/revisions"}],"predecessor-version":[{"id":4861,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4852\/revisions\/4861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/4866"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=4852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/categories?post=4852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/tags?post=4852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}