{"id":4816,"date":"2024-01-23T09:45:16","date_gmt":"2024-01-23T08:45:16","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4816"},"modified":"2024-02-06T09:01:03","modified_gmt":"2024-02-06T08:01:03","slug":"lf-channel-guanya-els-premis-marcom-awards-con-avast","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/lf-channel-guanya-els-premis-marcom-awards-con-avast\/","title":{"rendered":"LF Channel guanya els premis MarCom Awards amb la campanya #AcceptAllCookies per a Avast"},"content":{"rendered":"

El gran esfor\u00e7 i treball de l\u2019equip LF Channel torna a ser reconegut; aquest cop, amb el premi <\/span>MarCom Awards <\/span>Platinum<\/span><\/a> per la campanya #AcceptAllCookies realitzada per al nostre client Avast. Aquests premis estan dedicats a honrar el treball dels professionals del sector del marketing i la comunicaci\u00f3 a escala internacional.\u00a0<\/span>\u00a0<\/span><\/p>\n

Amb m\u00e9s de 6.500 participants, LF ha aconseguit fer-se amb el premi Platinum en la categoria de \u201cStrategic Comunications\u201d.\u00a0<\/span>\u00a0<\/span><\/p>\n

Gr\u00e0cies a les accions de comunicaci\u00f3 dutes a terme, la campanya \u201cAccept All Cookies\u201d va aconseguir un abast potencial de m\u00e9s de 1.200 milions d’usuaris i un valor econ\u00f2mic estimat de m\u00e9s de 30.000\u20ac.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

<\/h5>\n
Qu\u00e8 fa tan especial aquesta campanya?<\/span><\/span>\u00a0<\/span><\/span><\/span>\u00a0<\/span><\/strong><\/h5>\n

L\u2019objectiu d\u2019 aquesta campanya era educar a la poblaci\u00f3 sobre la import\u00e0ncia de les \u201ccookies\u201d en Internet. Per a aix\u00f2, l’equip de LF va considerar que una bona eina era connectar aquest concepte amb la seva traducci\u00f3 literal: galetes, desenvolupant un storytelling amb enfocament de recepta.<\/span>\u00a0<\/span><\/p>\n

En col\u00b7laboraci\u00f3 amb la chef pastissera i influencer Alma Obreg\u00f3n vam desenvolupar una campanya de comunicaci\u00f3 360\u00ba que, des d’un plantejament de rebosteria, permetia aprendre m\u00e9s sobre les cookies inform\u00e0tiques, captant l’atenci\u00f3 del p\u00fablic objectiu i aconseguint els objectius marcats.<\/span>\u00a0<\/span><\/p>\n

El gran esfor\u00e7 i treball de l\u2019equip LF Channel torna a ser reconegut; aquest cop, amb el premi MarCom Awards Platinum per la campanya #AcceptAllCookies realitzada per al nostre client Avast. Aquests premis estan dedicats a honrar el treball dels professionals del sector del marketing i la comunicaci\u00f3 a escala internacional.\u00a0\u00a0 Amb m\u00e9s de 6.500 […]<\/p>\n","protected":false},"author":4,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-4816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies_lf"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=4816"}],"version-history":[{"count":8,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4816\/revisions"}],"predecessor-version":[{"id":4869,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4816\/revisions\/4869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=4816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/categories?post=4816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/tags?post=4816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Pots veure m\u00e9s detalls sobre la campanya<\/span><\/span> <\/span>#AcceptAllCookies <\/span>aqu\u00ed<\/span><\/a>.\u202f<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"