{"id":4766,"date":"2024-01-11T13:53:10","date_gmt":"2024-01-11T12:53:10","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4766"},"modified":"2024-01-15T09:10:17","modified_gmt":"2024-01-15T08:10:17","slug":"5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/","title":{"rendered":"5 tend\u00e8ncies de comunicaci\u00f3 i marketing que marcaran el 2024"},"content":{"rendered":"<p><span data-contrast=\"auto\">En el <\/span><b><span data-contrast=\"auto\">din\u00e0mic camp de les relacions p\u00fabliques<\/span><\/b><span data-contrast=\"auto\">, les marques i organitzacions exploraran noves fronteres el 2024. L\u2019equipo de LF Channel, l\u2019ag\u00e8ncia de comunicaci\u00f3 i marketing per a marques desafiants i innovadores, s\u2019atreveix a predir quines seran les tend\u00e8ncies clau en el sector durant els pr\u00f2xims 12 mesos. Entre d\u2019altres, destaquen la defensa de l\u2019autenticitat i la veracitat, l\u2019ess\u00e8ncia humana com a punt diferencial o la connexi\u00f3 emocional per a impactar en els p\u00fablics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\"> \u00a1<\/span><\/p>\n<p><span data-contrast=\"auto\">Mentre que la intel\u00b7lig\u00e8ncia artificial i l&#8217;\u00fas de diverses tecnologies est\u00e0 revolucionant el sector de la comunicaci\u00f3, les relacions p\u00fabliques i personals s\u00f3n m\u00e9s necess\u00e0ries que mai. M\u00e9s enll\u00e0 de trobar les millors paraules, imatges o t\u00e8cniques per a impactar als p\u00fablics, les ag\u00e8ncies de comunicaci\u00f3 es distingiran el pr\u00f2xim 2024 per oferir <\/span><b><span data-contrast=\"auto\">un valor afegit<\/span><\/b><span data-contrast=\"auto\"> que es basa en una relaci\u00f3 s\u00f2lida amb periodistes, la defensa de la veracitat o la capacitat d&#8217;emocionar humanitzant les marques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#1_Defensa_de_lautenticitat_en_la_comunicacio\" >1. Defensa de l\u2019autenticitat en la comunicaci\u00f3\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#2_Mes_enlla_de_la_IA_humanitzacio_i_connexio_emocional\" >2. M\u00e9s enll\u00e0 de la IA: humanitzaci\u00f3 i connexi\u00f3 emocional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#3_Redefinint_lexit_en_les_relacions_publiques\" >3. Redefinint l\u2019\u00e8xit en les relacions p\u00fabliques\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#4_Consultoria_en_les_relacions_publiques\" >4. Consultoria en les relacions p\u00fabliques\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#5_LinkedIn_com_a_canal_clau_en_B2B\" >5. LinkedIn com a canal clau en B2B\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Defensa_de_lautenticitat_en_la_comunicacio\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW248573724 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248573724 BCX0\">1. Defensa de l\u2019autenticitat en la <\/span><span class=\"NormalTextRun SCXW248573724 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW248573724 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW248573724 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">En un entorn saturat d&#8217;informaci\u00f3, les estrat\u00e8gies de relacions p\u00fabliques exitoses seran aquelles que apostin per l&#8217;autenticitat. Aquest enfocament redefineix la narrativa de les marques, construint <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">confian\u00e7a <\/span><\/span><\/strong><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">i ressonant amb l&#8217;audi\u00e8ncia. Aix\u00ed mateix, la defensa del que en LF <\/span><span class=\"SpellingError SCXW108667231 BCX0\">Channel<\/span><span class=\"NormalTextRun SCXW108667231 BCX0\"> criden \u201c<\/span><\/span><strong><em><span class=\"TextRun MacChromeBold SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW108667231 BCX0\">true-news<\/span><\/span><\/em><\/strong><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">\u201d i de la labor period\u00edstica posar\u00e0 en valor la contribuci\u00f3 social de la professi\u00f3.<\/span><\/span><span class=\"EOP SCXW108667231 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Mes_enlla_de_la_IA_humanitzacio_i_connexio_emocional\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW107866276 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107866276 BCX0\">2. M\u00e9s enll\u00e0 de la IA: humanitzaci\u00f3 i <\/span><span class=\"NormalTextRun SCXW107866276 BCX0\">connexi\u00f3<\/span><span class=\"NormalTextRun SCXW107866276 BCX0\"> emocional<\/span><\/span><span class=\"EOP SCXW107866276 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">Mentre la IA continua sent una eina poderosa, les estrat\u00e8gies de relacions p\u00fabliques es centraran en la &#8220;Humanitzaci\u00f3 de la Comunicaci\u00f3&#8221;. En un m\u00f3n saturat de missatges impersonals, les marques buscaran la &#8220;Connexi\u00f3 Emocional Universal&#8221;. Les estrat\u00e8gies de relacions p\u00fabliques es centraran en teixir <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">hist\u00f2ries aut\u00e8ntiques<\/span><\/span><\/strong><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\"> que ressonen amb <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">audi\u00e8ncies diverses<\/span><\/span><\/strong><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">, destacant la humanitat darrere de la marca com un element crucial.<\/span><\/span><span class=\"EOP SCXW195652256 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Redefinint_lexit_en_les_relacions_publiques\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW108955914 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108955914 BCX0\">3. Redefinint l\u2019\u00e8xit en les relacions p\u00fabliques<\/span><\/span><span class=\"EOP SCXW108955914 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\">El mesurament de resultats evolucionar\u00e0 &#8220;M\u00e9s enll\u00e0 de les M\u00e8triques Tradicionals&#8221;. Les marques exploraran m\u00e8triques que van m\u00e9s enll\u00e0 dels habituals n\u00fameros que resumeixen els impactes exitosos per les ag\u00e8ncies de relacions p\u00fabliques, prioritzant <\/span><\/span><span class=\"TextRun MacChromeBold SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\"><strong>la qualitat de la interacci\u00f3, la percepci\u00f3 del p\u00fablic i l&#8217;impacte en la reputaci\u00f3<\/strong>.<\/span><\/span><span class=\"TextRun SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\"> Aquestes valuoses dades donaran suport a decisions estrat\u00e8giques.<\/span><\/span><span class=\"EOP SCXW259970894 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Consultoria_en_les_relacions_publiques\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW122190318 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122190318 BCX0\">4. Consultoria en les relacions p\u00fabliques<\/span><\/span><span class=\"EOP SCXW122190318 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">Les ag\u00e8ncies de relacions p\u00fabliques consolidaran la seva posici\u00f3 com a &#8220;<\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">Assessors Estrat\u00e8gics 360<\/span><\/span><\/strong><span class=\"TextRun SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">&#8220;. Des de la seva labor de radar que recull el pols dels p\u00fablics o les noves tend\u00e8ncies noticiables, les i els professionals de la comunicaci\u00f3 participaran activament en l&#8217;impuls d&#8217;estrat\u00e8gies coherents i alineades amb els objectius a llarg termini.<\/span><\/span><span class=\"EOP SCXW207034896 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_LinkedIn_com_a_canal_clau_en_B2B\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW84610680 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84610680 BCX0\">5. <\/span><span class=\"SpellingError SCXW84610680 BCX0\">LinkedIn<\/span><span class=\"NormalTextRun SCXW84610680 BCX0\"> com a canal clau en B2B<\/span><\/span><span class=\"EOP SCXW84610680 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\">En l&#8217;\u00e0mbit B2B, <\/span><span class=\"SpellingError SCXW230793345 BCX0\">Linkedin<\/span><span class=\"NormalTextRun SCXW230793345 BCX0\"> es consolidar\u00e0 com un canal de comunicaci\u00f3 clau. Les marques intensifiquen els seus esfor\u00e7os en aquesta plataforma per a establir <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\">connexions significatives, compartir coneixements especialitzats i construir relacions s\u00f2lides<\/span><\/span><\/strong><span class=\"TextRun SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\"> en el seu mercat. Tamb\u00e9 \u00e9s un dels canals m\u00e9s importants en comunicacions amb objectiu &#8220;<\/span><span class=\"SpellingError SCXW230793345 BCX0\">employer<\/span> <span class=\"SpellingError SCXW230793345 BCX0\">branding<\/span><span class=\"NormalTextRun SCXW230793345 BCX0\">&#8220;, de retenci\u00f3 de talent i comunicacions internes.<\/span><\/span><span class=\"EOP SCXW230793345 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el din\u00e0mic camp de les relacions p\u00fabliques, les marques i organitzacions exploraran noves fronteres el 2024. L\u2019equipo de LF Channel, l\u2019ag\u00e8ncia de comunicaci\u00f3 i marketing per a marques desafiants i innovadores, s\u2019atreveix a predir quines seran les tend\u00e8ncies clau en el sector durant els pr\u00f2xims 12 mesos. Entre d\u2019altres, destaquen la defensa de l\u2019autenticitat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59,67],"tags":[],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio","category-tendencies_comunicacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=4766"}],"version-history":[{"count":3,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4766\/revisions"}],"predecessor-version":[{"id":4775,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/4766\/revisions\/4775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/4771"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=4766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/categories?post=4766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/tags?post=4766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}