{"id":4766,"date":"2024-01-11T13:53:10","date_gmt":"2024-01-11T12:53:10","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4766"},"modified":"2024-01-15T09:10:17","modified_gmt":"2024-01-15T08:10:17","slug":"5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/","title":{"rendered":"5 tend\u00e8ncies de comunicaci\u00f3 i marketing que marcaran el 2024"},"content":{"rendered":"<p><span data-contrast=\"auto\">En el <\/span><b><span data-contrast=\"auto\">din\u00e0mic camp de les relacions p\u00fabliques<\/span><\/b><span data-contrast=\"auto\">, les marques i organitzacions exploraran noves fronteres el 2024. L\u2019equipo de LF Channel, l\u2019ag\u00e8ncia de comunicaci\u00f3 i marketing per a marques desafiants i innovadores, s\u2019atreveix a predir quines seran les tend\u00e8ncies clau en el sector durant els pr\u00f2xims 12 mesos. Entre d\u2019altres, destaquen la defensa de l\u2019autenticitat i la veracitat, l\u2019ess\u00e8ncia humana com a punt diferencial o la connexi\u00f3 emocional per a impactar en els p\u00fablics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\"> \u00a1<\/span><\/p>\n<p><span data-contrast=\"auto\">Mentre que la intel\u00b7lig\u00e8ncia artificial i l&#8217;\u00fas de diverses tecnologies est\u00e0 revolucionant el sector de la comunicaci\u00f3, les relacions p\u00fabliques i personals s\u00f3n m\u00e9s necess\u00e0ries que mai. M\u00e9s enll\u00e0 de trobar les millors paraules, imatges o t\u00e8cniques per a impactar als p\u00fablics, les ag\u00e8ncies de comunicaci\u00f3 es distingiran el pr\u00f2xim 2024 per oferir <\/span><b><span data-contrast=\"auto\">un valor afegit<\/span><\/b><span data-contrast=\"auto\"> que es basa en una relaci\u00f3 s\u00f2lida amb periodistes, la defensa de la veracitat o la capacitat d&#8217;emocionar humanitzant les marques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#1_Defensa_de_lautenticitat_en_la_comunicacio\" >1. Defensa de l\u2019autenticitat en la comunicaci\u00f3\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#2_Mes_enlla_de_la_IA_humanitzacio_i_connexio_emocional\" >2. M\u00e9s enll\u00e0 de la IA: humanitzaci\u00f3 i connexi\u00f3 emocional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#3_Redefinint_lexit_en_les_relacions_publiques\" >3. Redefinint l\u2019\u00e8xit en les relacions p\u00fabliques\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#4_Consultoria_en_les_relacions_publiques\" >4. Consultoria en les relacions p\u00fabliques\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/#5_LinkedIn_com_a_canal_clau_en_B2B\" >5. LinkedIn com a canal clau en B2B\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Defensa_de_lautenticitat_en_la_comunicacio\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW248573724 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248573724 BCX0\">1. Defensa de l\u2019autenticitat en la <\/span><span class=\"NormalTextRun SCXW248573724 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW248573724 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW248573724 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">En un entorn saturat d&#8217;informaci\u00f3, les estrat\u00e8gies de relacions p\u00fabliques exitoses seran aquelles que apostin per l&#8217;autenticitat. Aquest enfocament redefineix la narrativa de les marques, construint <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">confian\u00e7a <\/span><\/span><\/strong><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">i ressonant amb l&#8217;audi\u00e8ncia. Aix\u00ed mateix, la defensa del que en LF <\/span><span class=\"SpellingError SCXW108667231 BCX0\">Channel<\/span><span class=\"NormalTextRun SCXW108667231 BCX0\"> criden \u201c<\/span><\/span><strong><em><span class=\"TextRun MacChromeBold SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"SpellingError SCXW108667231 BCX0\">true-news<\/span><\/span><\/em><\/strong><span class=\"TextRun SCXW108667231 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108667231 BCX0\">\u201d i de la labor period\u00edstica posar\u00e0 en valor la contribuci\u00f3 social de la professi\u00f3.<\/span><\/span><span class=\"EOP SCXW108667231 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Mes_enlla_de_la_IA_humanitzacio_i_connexio_emocional\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW107866276 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107866276 BCX0\">2. M\u00e9s enll\u00e0 de la IA: humanitzaci\u00f3 i <\/span><span class=\"NormalTextRun SCXW107866276 BCX0\">connexi\u00f3<\/span><span class=\"NormalTextRun SCXW107866276 BCX0\"> emocional<\/span><\/span><span class=\"EOP SCXW107866276 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">Mentre la IA continua sent una eina poderosa, les estrat\u00e8gies de relacions p\u00fabliques es centraran en la \u00abHumanitzaci\u00f3 de la Comunicaci\u00f3\u00bb. En un m\u00f3n saturat de missatges impersonals, les marques buscaran la \u00abConnexi\u00f3 Emocional Universal\u00bb. Les estrat\u00e8gies de relacions p\u00fabliques es centraran en teixir <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">hist\u00f2ries aut\u00e8ntiques<\/span><\/span><\/strong><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\"> que ressonen amb <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">audi\u00e8ncies diverses<\/span><\/span><\/strong><span class=\"TextRun SCXW195652256 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195652256 BCX0\">, destacant la humanitat darrere de la marca com un element crucial.<\/span><\/span><span class=\"EOP SCXW195652256 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Redefinint_lexit_en_les_relacions_publiques\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW108955914 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108955914 BCX0\">3. Redefinint l\u2019\u00e8xit en les relacions p\u00fabliques<\/span><\/span><span class=\"EOP SCXW108955914 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\">El mesurament de resultats evolucionar\u00e0 \u00abM\u00e9s enll\u00e0 de les M\u00e8triques Tradicionals\u00bb. Les marques exploraran m\u00e8triques que van m\u00e9s enll\u00e0 dels habituals n\u00fameros que resumeixen els impactes exitosos per les ag\u00e8ncies de relacions p\u00fabliques, prioritzant <\/span><\/span><span class=\"TextRun MacChromeBold SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\"><strong>la qualitat de la interacci\u00f3, la percepci\u00f3 del p\u00fablic i l&#8217;impacte en la reputaci\u00f3<\/strong>.<\/span><\/span><span class=\"TextRun SCXW259970894 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259970894 BCX0\"> Aquestes valuoses dades donaran suport a decisions estrat\u00e8giques.<\/span><\/span><span class=\"EOP SCXW259970894 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Consultoria_en_les_relacions_publiques\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW122190318 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122190318 BCX0\">4. Consultoria en les relacions p\u00fabliques<\/span><\/span><span class=\"EOP SCXW122190318 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">Les ag\u00e8ncies de relacions p\u00fabliques consolidaran la seva posici\u00f3 com a \u00ab<\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">Assessors Estrat\u00e8gics 360<\/span><\/span><\/strong><span class=\"TextRun SCXW207034896 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207034896 BCX0\">\u00ab. Des de la seva labor de radar que recull el pols dels p\u00fablics o les noves tend\u00e8ncies noticiables, les i els professionals de la comunicaci\u00f3 participaran activament en l&#8217;impuls d&#8217;estrat\u00e8gies coherents i alineades amb els objectius a llarg termini.<\/span><\/span><span class=\"EOP SCXW207034896 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_LinkedIn_com_a_canal_clau_en_B2B\"><\/span><strong><span class=\"TextRun MacChromeBold SCXW84610680 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84610680 BCX0\">5. <\/span><span class=\"SpellingError SCXW84610680 BCX0\">LinkedIn<\/span><span class=\"NormalTextRun SCXW84610680 BCX0\"> com a canal clau en B2B<\/span><\/span><span class=\"EOP SCXW84610680 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\">En l&#8217;\u00e0mbit B2B, <\/span><span class=\"SpellingError SCXW230793345 BCX0\">Linkedin<\/span><span class=\"NormalTextRun SCXW230793345 BCX0\"> es consolidar\u00e0 com un canal de comunicaci\u00f3 clau. Les marques intensifiquen els seus esfor\u00e7os en aquesta plataforma per a establir <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\">connexions significatives, compartir coneixements especialitzats i construir relacions s\u00f2lides<\/span><\/span><\/strong><span class=\"TextRun SCXW230793345 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230793345 BCX0\"> en el seu mercat. Tamb\u00e9 \u00e9s un dels canals m\u00e9s importants en comunicacions amb objectiu \u00ab<\/span><span class=\"SpellingError SCXW230793345 BCX0\">employer<\/span> <span class=\"SpellingError SCXW230793345 BCX0\">branding<\/span><span class=\"NormalTextRun SCXW230793345 BCX0\">\u00ab, de retenci\u00f3 de talent i comunicacions internes.<\/span><\/span><span class=\"EOP SCXW230793345 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el din\u00e0mic camp de les relacions p\u00fabliques, les marques i organitzacions exploraran noves fronteres el 2024. L\u2019equipo de LF Channel, l\u2019ag\u00e8ncia de comunicaci\u00f3 i marketing per a marques desafiants i innovadores, s\u2019atreveix a predir quines seran les tend\u00e8ncies clau en el sector durant els pr\u00f2xims 12 mesos. Entre d\u2019altres, destaquen la defensa de l\u2019autenticitat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59,67],"tags":[],"class_list":["post-4766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio","category-tendencies_comunicacio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"En el din\u00e0mic camp de les relacions p\u00fabliques, les marques i organitzacions exploraran noves fronteres el 2024.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Clara Hern\u00e1ndez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/lfchannel.com\/ca\/5-tendencies-de-comunicacio-i-marketing-que-marcaran-el-2024\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"ca_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"LF Channel\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 tend\u00e8ncies de comunicaci\u00f3 i marketing que marcaran el 2024 - 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