{"id":4234,"date":"2023-09-22T09:12:10","date_gmt":"2023-09-22T07:12:10","guid":{"rendered":"https:\/\/lfchannel.com\/?p=4234"},"modified":"2025-07-03T13:11:40","modified_gmt":"2025-07-03T11:11:40","slug":"reputacio-de-marca-xarxes-socials-ca","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/","title":{"rendered":"Com refor\u00e7ar la teva reputaci\u00f3 de marca a trav\u00e9s de xarxes socials"},"content":{"rendered":"<p><span class=\"TextRun SCXW77087764 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW77087764 BCX0\">Vivim<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> en un <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">moment<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> una <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">forta<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">pres\u00e8ncia<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> digital, un <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">\u00e0mbit<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> en el <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">qual<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> l<\/span><\/span><span class=\"TextRun MacChromeBold SCXW77087764 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW77087764 BCX0\">a <\/span><strong><span class=\"NormalTextRun SCXW77087764 BCX0\">pres\u00e8ncia<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">l&#8217;\u00fas<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> de les <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">xarxes<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">socials<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> han <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">anat<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">guanyant<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">terreny<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">juguen<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> un <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">important<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">paper<\/span><\/strong><span class=\"NormalTextRun SCXW77087764 BCX0\"><strong> per a les marques<\/strong>.<\/span><\/span><span class=\"TextRun SCXW77087764 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW77087764 BCX0\">Aquestes<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">espais<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">als<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">quals<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> les <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">companyies<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> han de parar <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">esment<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> si <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">volen<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">con\u00e8ixer<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> de primera <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">m\u00e0<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">als<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">seus<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">als<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">seus<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">potencials<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">consumidors<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">. <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> aqu\u00ed <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">on<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">d&#8217;Internet<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> participen i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">intervenen<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> de manera activa <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">compartint<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">opinions<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">impressions<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> sobre les <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">nostres<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">experi\u00e8ncies<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i, per <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">descomptat<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">, del <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">serveis<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> que <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">consumeixen<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">, <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">fent-ho<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">d&#8217;una<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> manera <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">molt<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">r\u00e0pida<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> i en <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> real, <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> que <\/span><span class=\"NormalTextRun SCXW77087764 BCX0\">influeixen<\/span> <span class=\"NormalTextRun SCXW77087764 BCX0\">directament<\/span><span class=\"NormalTextRun SCXW77087764 BCX0\"> en<strong> la <\/strong><\/span><strong><span class=\"NormalTextRun SCXW77087764 BCX0\">reputaci\u00f3<\/span><\/strong><span class=\"NormalTextRun SCXW77087764 BCX0\"><strong> de marca<\/strong>.<\/span><\/span><span class=\"EOP SCXW77087764 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/#Que_es_la_reputacio_de_marca\" >Qu\u00e8 \u00e9s la reputaci\u00f3 de marca?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/#La_reputacio_de_marca_a_les_xarxes_socials\" >La reputaci\u00f3 de marca a les xarxes socials:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/#Punts_claus_per_atreure_latencio_del_teu_public\" >Punts claus per atreure l&#8217;atenci\u00f3 del teu p\u00fablic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/#Com_protegir_la_reputacio_de_marca_en_les_xarxes_socials\" >Com protegir la reputaci\u00f3 de marca en les xarxes socials:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/reputacio-de-marca-xarxes-socials-ca\/#Com_gestionar_una_crisi_de_marca\" >Com gestionar una crisi de marca<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_reputacio_de_marca\"><\/span><strong>Qu\u00e8 \u00e9s la reputaci\u00f3 de marca?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW244425855 BCX0\"><strong><span class=\"TextRun MacChromeBold SCXW213596874 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213596874 BCX0\">La <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de marca <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">percepci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> que <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">consumidors<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">tenen<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">d&#8217;una<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">companyia<\/span><\/span><\/strong><span class=\"TextRun SCXW213596874 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213596874 BCX0\">. <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">Els<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">comentaris<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, les <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">interaccions<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> o les <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">ressenyes<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">alguns<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">dels<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">elements<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> que configuren la <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de marca en les <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">xarxes<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">socials<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">. Per a les <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">empreses<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">clau<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">entendre<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">com<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> es <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">construeix<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">aquest<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">pensament<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">col\u00b7lectiu<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">entorn<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> a ella i <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">com<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> afectar la <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">imatge<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">tant<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de manera positiva <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">com<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> negativa. <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">Per\u00f2<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> per a <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> no <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">n&#8217;hi<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> ha <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">prou<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">amb<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">tenir<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">pres\u00e8ncia<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> en <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">xarxes<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">socials<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">aconseguir<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> una <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de marca <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">s\u00f2lida<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">requereix<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> una <\/span><\/span><strong><a class=\"Hyperlink SCXW213596874 BCX0\" href=\"https:\/\/lfchannel.com\/ca\/marqueting-de-continguts-lestrategia-per-ser-una-marca-de-referencia-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW213596874 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW213596874 BCX0\" data-ccp-charstyle=\"Hyperlink\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\" data-ccp-charstyle=\"Hyperlink\"> de <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\" data-ccp-charstyle=\"Hyperlink\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\" data-ccp-charstyle=\"Hyperlink\"> transversal<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW213596874 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213596874 BCX0\">, que <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">estigui<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> ben <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">dissenyada<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">executada<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW213596874 BCX0\"><span class=\"SCXW213596874 BCX0\">\u00a0<\/span><br class=\"SCXW213596874 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW213596874 BCX0\"><span class=\"SCXW213596874 BCX0\">\u00a0<\/span><br class=\"SCXW213596874 BCX0\" \/><\/span><span class=\"TextRun SCXW213596874 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213596874 BCX0\">Per a <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">aconseguir-ho<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, a <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de crear una <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> cal <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">tenir<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">clars<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">objectius<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> a <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">aconseguir<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">sempre<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">alineats<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">identitat<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">els<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> de la <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">companyia<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">, per a <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">transmetre&#8217;ls<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\"> a trav\u00e9s de <\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">missatges<\/span> <span class=\"NormalTextRun SCXW213596874 BCX0\">clau<\/span><span class=\"NormalTextRun SCXW213596874 BCX0\">.<\/span><\/span><span class=\"EOP SCXW213596874 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_reputacio_de_marca_a_les_xarxes_socials\"><\/span><strong>La reputaci\u00f3 de marca a les xarxes socials:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">A <\/span><b><span data-contrast=\"none\">xarxes socials, la reputaci\u00f3 de marca es forma a trav\u00e9s de les interaccions, comentaris i ressenyes<\/span><\/b><span data-contrast=\"none\"> dels usuaris. \u00c9s essencial comprendre com es construeix i com pot afectar l&#8217;empresa. No obstant aix\u00f2, l&#8217;estrat\u00e8gia de comunicaci\u00f3 digital no ha de considerar-se com un proc\u00e9s a\u00efllat, sin\u00f3 que ha ser coherent amb l&#8217;estrat\u00e8gia de comunicaci\u00f3 general de l&#8217;empresa i af\u00ed a la seva identitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per a comen\u00e7ar, s&#8217;ha de fer una<\/span><b><span data-contrast=\"none\"> selecci\u00f3 de les xarxes socials adequades per a la marca<\/span><\/b><span data-contrast=\"none\"> per a la qual cal tenir en compte el p\u00fablic objectiu i el perfil dels usuaris de cada plataforma, perqu\u00e8 no \u00e9s el mateix tenir pres\u00e8ncia en una xarxa social com <\/span><a href=\"https:\/\/lfchannel.com\/ca\/tiktok-com-introduir-la-teva-marca-en-aquesta-plataforma\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\"><strong>TikTok<\/strong><\/span><\/a><span data-contrast=\"none\">, una plataforma d&#8217;enfocament juvenil i visual, que donar visibilitat a la nostra organitzaci\u00f3 en <\/span><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">, xarxa dirigida a un context professional.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Punts_claus_per_atreure_latencio_del_teu_public\"><\/span><strong>Punts claus per atreure l&#8217;atenci\u00f3 del teu p\u00fablic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">El contingut que la teva empresa comparteix en les xarxes socials ha de ser rellevant i valu\u00f3s. Recorda proporcionar <\/span><b><span data-contrast=\"none\">informaci\u00f3 \u00fatil, consells pr\u00e0ctics, hist\u00f2ries inspiradores i contingut visual atractiu.<\/span><\/b><span data-contrast=\"none\"> Per descomptat que l&#8217;objectiu final de la teva companyia \u00e9s vendre, per\u00f2 les xarxes socials van molt m\u00e9s all\u00e0 de la venda pel que anar m\u00e9s enll\u00e0 del teu producte ajudar\u00e0 a generar inter\u00e8s, confian\u00e7a i participaci\u00f3 entorn de la teva marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tamb\u00e9 \u00e9s molt important <\/span><b><span data-contrast=\"auto\">adaptar el contingut a cada xarxa social<\/span><\/b><span data-contrast=\"auto\"> i, per descomptat, al p\u00fablic al qual et dirigeixes, ja que \u00e9s clau despertar l&#8217;inter\u00e8s dels teus seguidors fomentant la interacci\u00f3 amb la teva activitat en xarxes, potenciant la participaci\u00f3 entre la teva audi\u00e8ncia refor\u00e7ant aix\u00ed el engagement, \u00e9s a dir, el comprom\u00eds dels usuaris amb la teva marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">D&#8217;altra banda, <\/span><strong><a href=\"https:\/\/lfchannel.com\/influencer-marketing\" target=\"_blank\" rel=\"noopener\">comptar amb influencers<\/a><\/strong><span data-contrast=\"none\"> o creadors de continguts professionals pot ajudar-te a enfortir la teva imatge de marca. Els influencers s\u00f3n persones reconegudes que tenen un gran impacte en les xarxes socials. Cerca aquells que siguin rellevants en la teva ind\u00fastria i estableix <\/span><b><span data-contrast=\"none\">col\u00b7laboracions estrat\u00e8giques que mostrin la teva marca de manera aut\u00e8ntica i convincent.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5875 size-full\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/09\/foto_2-1.webp\" alt=\"Dona gravant un v\u00eddeo en una pastisseria per xarxes socials.\" width=\"734\" height=\"412\" srcset=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/09\/foto_2-1.webp 734w, https:\/\/lfchannel.com\/wp-content\/uploads\/2023\/09\/foto_2-1-480x269.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 734px, 100vw\" \/><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_protegir_la_reputacio_de_marca_en_les_xarxes_socials\"><\/span><strong>Com protegir la reputaci\u00f3 de marca en les xarxes socials:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Protegir<\/span><span data-contrast=\"auto\"> la reputaci\u00f3 de marca \u00e9s clau per a una companyia, especialment en xarxes socials, un entorn on pot veure&#8217;s compromesa molt r\u00e0pidament. Per aix\u00f2 \u00e9s important <\/span><b><span data-contrast=\"auto\">monitoritzar de manera peri\u00f2dica i freq\u00fcent els esments i converses generades sobre la marca,<\/span><\/b><span data-contrast=\"auto\"> d&#8217;aquesta manera coneixerem i entendrem com \u00e9s percebuda. Per a aix\u00f2 pots utilitzar eines d&#8217;escolta social que permetin estar al corrent en temps real i detectar tend\u00e8ncies a les quals sumar-te que afavoriran la interacci\u00f3 amb la teva audi\u00e8ncia d&#8217;una manera m\u00e9s significativa.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Saber<\/span><b><span data-contrast=\"auto\"> gestionar els comentaris negatius<\/span><\/b><span data-contrast=\"auto\"> tamb\u00e9 \u00e9s fonamental a l&#8217;hora de protegir la teva reputaci\u00f3 de marca en xarxes socials. <\/span><b><span data-contrast=\"auto\">Respon de manera r\u00e0pida, emp\u00e0tica i respectuosa<\/span><\/b><span data-contrast=\"auto\"> demostrant inter\u00e8s per les preocupacions dels teus seguidors i<\/span><b><span data-contrast=\"auto\"> personalitza les respostes. <\/span><\/b><span data-contrast=\"auto\">En el cas d&#8217;una crisi, com pot ser un problema amb un producte o la resoluci\u00f3 d&#8217;un malent\u00e8s, la transpar\u00e8ncia \u00e9s clau. Comunica oberta i honestament, ofereix solucions i, si \u00e9s necessari, porta la conversa a un canal privat per a resoldre el problema m\u00e9s a fons. El temps de resposta tamb\u00e9 \u00e9s determinant per a sortir refor\u00e7at d&#8217;una crisi. Per aix\u00f2, \u00e9s recomanable tenir preparada una resposta corporativa per a diferents circumst\u00e0ncies per a intentar resoldre el problema al m\u00e9s aviat possible.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Com_gestionar_una_crisi_de_marca\"><\/span><strong>Com gestionar una crisi de marca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Recorda<\/span><span data-contrast=\"auto\"> que les<\/span><b><span data-contrast=\"auto\"> xarxes socials poden ser les teves aliades a l&#8217;hora de gestionar una crisi<\/span><\/b><span data-contrast=\"auto\">. Gr\u00e0cies a la seva rapidesa i agilitat podr\u00e0s compartir actualitzacions regulars i honestes de com s&#8217;est\u00e0 gestionant la situaci\u00f3 i quina \u00e9s la seva evoluci\u00f3, sempre destacant les accions positives que s&#8217;estan aplicant. En els teus missatges mostra empatia i solidaritat amb les persones que puguin haver-se vist afectades, enfortint aix\u00ed la confian\u00e7a dels teus seguidors i demostrant el comprom\u00eds de la companyia per a resoldre la crisi de manera efectiva.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La <\/span><span data-contrast=\"auto\">reputaci\u00f3 de marca en les xarxes socials pot impulsar o danyar l&#8217;\u00e8xit d&#8217;una empresa. Construir i mantenir una imatge s\u00f2lida requereix una estrat\u00e8gia coherent, la creaci\u00f3 de contingut rellevant i d&#8217;inter\u00e8s, la participaci\u00f3 activa i la gesti\u00f3 adequada de les interaccions. En fer-ho, podr\u00e0s enfortir la reputaci\u00f3 de la teva marca i aprofitar al m\u00e0xim les oportunitats que ofereixen les xarxes socials en l&#8217;entorn digital.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:msanfelipe@lfchannel.com\">Mar\u00eda San Felipe Fr\u00edas<\/a><br \/>\n<strong>Account Manager<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivim en un moment amb una forta pres\u00e8ncia digital, un \u00e0mbit en el qual la pres\u00e8ncia i l&#8217;\u00fas de les xarxes socials han anat guanyant terreny i juguen un important paper per a les marques. Aquestes plataformes s\u00f3n espais als quals les companyies han de parar esment si volen con\u00e8ixer de primera m\u00e0 als seus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59,67],"tags":[],"class_list":["post-4234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio","category-tendencies_comunicacio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"La pres\u00e8ncia i l&#039;\u00fas de les xarxes socials han guanyat terreny, i juguen un paper important pel posicionament de les marques.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Clara 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