{"id":14546,"date":"2026-06-22T08:50:39","date_gmt":"2026-06-22T06:50:39","guid":{"rendered":"https:\/\/lfchannel.com\/?p=14546"},"modified":"2026-06-22T09:10:51","modified_gmt":"2026-06-22T07:10:51","slug":"aquest-juny-a-lf-channel-les-relacions-publiques-pr-significa-molt-mes-per-imma-folch","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/aquest-juny-a-lf-channel-les-relacions-publiques-pr-significa-molt-mes-per-imma-folch\/","title":{"rendered":"Aquest juny, a LF Channel, les relacions p\u00fabliques (PR) significa molt m\u00e9s, per Imma Folch"},"content":{"rendered":"<p>Com cada any, aquest mes de juny, amb motiu de la commemoraci\u00f3 de l&#8217;Orgull LGTBIQ+, els carrers s&#8217;han tornat a omplir de banderes arcs de Sant Mart\u00ed, tamb\u00e9 les xarxes socials, inundades pels logotips de les marques adaptats amb aquests colors. Enmig d&#8217;aquest soroll, \u00e9s f\u00e0cil perdre de vista qu\u00e8 hi ha darrere d&#8217;aquesta reivindicaci\u00f3; a LF Channel ens hem parat a recordar-lo, i d&#8217;aqu\u00ed neix el missatge que llancem: <strong>we are PRide. <\/strong><\/p>\n<p>En el nostre dia a dia com a consultora de comunicaci\u00f3, <strong>les sigles PR signifiquen <em>Public Relations<\/em><\/strong>, relacions p\u00fabliques, per\u00f2 aquest mes hem volgut jugar amb aquestes mateixes lletres per a dir alguna cosa m\u00e9s: <strong>PR tamb\u00e9 significa <em>Pride &amp; Respect<\/em>. Orgull i respecte.<\/strong> Dues paraules que, per a nosaltres, no s\u00f3n un esl\u00f2gan eventual i oport\u00fa, formen part del core del nostre treball i de la nostra filosofia com a empresa. Motiu pel qual aquest mes de juny hem decidit resumir tot aix\u00f2 en una \u00fanica frase: <strong>som orgull,<\/strong> we are PRide.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/aquest-juny-a-lf-channel-les-relacions-publiques-pr-significa-molt-mes-per-imma-folch\/#Per_que_aquest_missatge\" >Per qu\u00e8 aquest missatge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/aquest-juny-a-lf-channel-les-relacions-publiques-pr-significa-molt-mes-per-imma-folch\/#Un_missatge_una_imatge_el_nostre_compromis\" >Un missatge, una imatge: el nostre comprom\u00eds<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_aquest_missatge\"><\/span>Per qu\u00e8 aquest missatge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No fa falta anar molt lluny per a trobar la ra\u00f3 de ser d&#8217;aquest missatge. Els qui ens coneixen saben que <a href=\"https:\/\/lfchannel.com\/ca\/category\/dei\/\" target=\"_blank\" rel=\"noopener\"><strong>a LF Channel la diversitat<\/strong><\/a><strong> \u00e9s part de com pensem les relacions p\u00fabliques<\/strong>. Comunicar b\u00e9 significa representar a totes les veus, les que porten temps sent escoltades i les que encara continuen obrint-se cam\u00ed, entenent que totes tenen un lloc en la conversa.<\/p>\n<p>Per aix\u00f2 aquest joc de lletres i paraules no \u00e9s casual, per a LF Channel, <em>Public Relations<\/em> i <em>Pride &amp; Respect<\/em> comparteixen m\u00e9s que unes sigles. Ambdues parlen de construir vincles i de generar confian\u00e7a. Mentre que les relacions p\u00fabliques tracten de bastir ponts entre una marca i el seu p\u00fablic, l&#8217;orgull i el respecte el fan entre les persones, sense importar qui siguin ni a qui estimin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14574\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/06\/camapana_mes_orgullo_linkedin-1.webp\" alt=\"\" width=\"850\" height=\"144\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_missatge_una_imatge_el_nostre_compromis\"><\/span>Un missatge, una imatge: el nostre comprom\u00eds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aquesta idea s&#8217;ha convertit en la cap\u00e7alera que hem dissenyat <a href=\"http:\/\/linkedin.com\/company\/lfchannelpragency\/\" target=\"_blank\" rel=\"noopener\"><strong>per al nostre perfil de Linkedin<\/strong><\/a>: l&#8217;etiqueta <strong>#WeArePRide<\/strong> escrit en blanc sobre la bandera del col\u00b7lectiu LGTBIQ+ amb les lletres PR destacades en el vermell corporatiu de LF Channel. L&#8217;objectiu \u00e9s que, qui el vegi, reconegui immediatament la <strong>nostra identitat com a ag\u00e8ncia<\/strong> i descobreixi que aquest \u201cPR\u201d ens defineix dues vegades.<\/p>\n<p>Davant el <a href=\"https:\/\/www.lasexta.com\/noticias\/sociedad\/rainbow-washing-significado-orgullo_20240628667e7ca6ab9b4800013ce42c.html\" target=\"_blank\" rel=\"noopener\"><strong>rainbow washing<\/strong><\/a> que existeix en l&#8217;\u00e0mbit empresarial, en general, i del m\u00e0rqueting, en particular, vull aclarir que #WeArePRide no \u00e9s el comprom\u00eds de LF Channel, \u00e9s la forma en la qual l&#8217;estem explicant. <strong>El nostre comprom\u00eds real amb el col\u00b7lectiu LGTBIQ+ va molt m\u00e9s all\u00e0 d&#8217;un mes concret<\/strong>, el disseny d&#8217;una cap\u00e7alera o l&#8217;\u00fas d&#8217;un hashtag.<\/p>\n<p>Cada projecte que acceptem, cada campanya que dissenyem i cada conversa que tenim amb els nostres clients \u00e9s una oportunitat per a amplificar veus, derrocar barreres i construir espais on totes les persones puguin sentir-se visibles i respectades. En definitiva, <strong>defensar drets<\/strong>. Ho diem aix\u00ed perqu\u00e8 <strong>s\u00f3n les accions les que han de marcar les paraules, s\u00f3n les accions les que han de recon\u00e8ixer, celebrar i enfortir la diversitat <\/strong>cada dia de l&#8217;any, no sols quan el marca el calendari.<\/p>\n<p>Public Relations. PRide &amp; Respect. Dos PR, una mateixa manera de mirar el m\u00f3n construint relacions, dins i fora de l&#8217;ag\u00e8ncia, des de l&#8217;orgull de ser els qui som i el respecte cap als qui els altres s\u00f3n.<\/p>\n<p><strong>#WeArePRide<\/strong>. Feli\u00e7 Orgull, aquest mes i sempre, de part de tot l&#8217;equip de LF Channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com cada any, aquest mes de juny, amb motiu de la commemoraci\u00f3 de l&#8217;Orgull LGTBIQ+, els carrers s&#8217;han tornat a omplir de banderes arcs de Sant Mart\u00ed, tamb\u00e9 les xarxes socials, inundades pels logotips de les marques adaptats amb aquests colors. Enmig d&#8217;aquest soroll, \u00e9s f\u00e0cil perdre de vista qu\u00e8 hi ha darrere d&#8217;aquesta reivindicaci\u00f3; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-14546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"En el mes de l&#039;Orgull LGTBIQ+, reflexionem sobre el significat de \u201cPRide\u201d en comunicaci\u00f3: orgull, respecte i valors que formen part de l&#039;ADN de LF Channel m\u00e9s enll\u00e0 de les campanyes de juny.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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