{"id":14015,"date":"2026-05-12T16:34:38","date_gmt":"2026-05-12T14:34:38","guid":{"rendered":"https:\/\/lfchannel.com\/?p=14015"},"modified":"2026-05-12T16:35:48","modified_gmt":"2026-05-12T14:35:48","slug":"com-crear-un-manual-didentitat-corporativa","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/","title":{"rendered":"Com crear un manual d\u2019identitat corporativa pas a pas (amb exemples)"},"content":{"rendered":"<p><span data-contrast=\"auto\">Abans\u00a0de\u00a0comen\u00e7ar\u00a0a crear un manual\u00a0d\u2019identitat\u00a0corporativa,\u00a0\u00e9s\u00a0fonamental\u00a0comprendre\u00a0qu\u00e8\u00a0implica\u00a0realment\u00a0la\u00a0identitat\u00a0d\u2019una\u00a0marca.\u00a0Moltes\u00a0persones\u00a0pensen\u00a0que es tracta\u00a0\u00fanicament\u00a0d\u2019un\u00a0logotip,\u00a0colors\u00a0i una\u00a0tipografia,\u00a0per\u00f2\u00a0la\u00a0realitat\u00a0\u00e9s\u00a0molt\u00a0m\u00e9s\u00a0\u00e0mplia.\u00a0T\u2019expliquem\u00a0en\u00a0qu\u00e8\u00a0consisteix\u00a0i\u00a0<\/span><b><span data-contrast=\"auto\">quins\u00a0ingredients\u00a0hauria\u00a0de\u00a0tenir\u00a0un bon manual\u00a0d\u2019identitat\u00a0corporativa.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Que_es_un_manual_didentitat_corporativa_i_per_a_que_serveix\" >Qu\u00e8 \u00e9s un manual d\u2019identitat corporativa i per a qu\u00e8 serveix?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Quins_son_els_passos_a_seguir_per_crear_un_manual_didentitat_corporativa\" >Quins s\u00f3n els passos a seguir per crear un manual d\u2019identitat corporativa?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#1_Objetiu_i_missio_de_la_marca\" >1. Objetiu i missi\u00f3 de la marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#_2_Logotip_isotip_o_imagotip\" >\u00a02. Logotip, isotip o imagotip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#3_Colors_corporatius\" >3. Colors corporatius<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#4_Tipografia\" >4. Tipografia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#5_Guia_de_veu_i_to\" >5. Guia de veu i to<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#6_Estil_diconografia\" >6. Estil d\u2019iconografia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#7_Estil_dillustraciofotografic\" >7. Estil d\u2019il\u00b7lustraci\u00f3\/fotogr\u00e0fic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Per_que_la_teva_marca_necessita_un_manual_didentitat_corporativa\" >Per qu\u00e8 la teva marca necessita un manual d\u2019identitat corporativa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Exemples_de_manuals_didentitat_corporativa\" >Exemples de manuals d\u2019identitat corporativa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Manual_didentitat_corporativa_dIBM\" >Manual d\u2019identitat corporativa d\u2019IBM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/#Manual_didentitat_corporativa_de_Spotify\" >Manual d\u2019identitat corporativa de Spotify<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_manual_didentitat_corporativa_i_per_a_que_serveix\"><\/span>Qu\u00e8 \u00e9s un manual d\u2019identitat corporativa i per a qu\u00e8 serveix?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Un manual\u00a0d\u2019identitat\u00a0corporativa\u00a0\u00e9s\u00a0una\u00a0guia\u00a0que<\/span><b><span data-contrast=\"auto\">\u00a0estableix\u00a0normes per\u00a0mantenir\u00a0la\u00a0coher\u00e8ncia\u00a0visual i verbal\u00a0d\u2019una\u00a0marca<\/span><\/b><span data-contrast=\"auto\">,\u00a0assegurant\u00a0que\u00a0aquesta\u00a0sigui\u00a0sempre\u00a0reconeixible\u00a0i\u00a0consistent. En definitiva,\u00a0\u00e9s\u00a0un\u00a0document\u00a0que\u00a0defineix\u00a0<\/span><b><span data-contrast=\"auto\">com\u00a0es comunica la marca en\u00a0tots\u00a0els\u00a0canals\u00a0i\u00a0davant\u00a0qualsevol\u00a0dels\u00a0seus\u00a0p\u00fablics.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El manual\u00a0d\u2019identitat\u00a0corporativa tamb\u00e9 es\u00a0pot\u00a0anomenar\u00a0guia\u00a0d\u2019estil\u00a0de marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">M\u00e9s\u00a0enll\u00e0\u00a0d\u2019un\u00a0logotip\u00a0atractiu\u00a0o una\u00a0tipografia\u00a0elegant, la\u00a0identitat\u00a0de marca\u00a0estableix\u00a0la manera\u00a0com\u00a0la marca es comunica\u00a0amb\u00a0la\u00a0seva\u00a0audi\u00e8ncia,\u00a0evitant\u00a0que la\u00a0seva\u00a0gesti\u00f3\u00a0visual i verbal\u00a0sigui\u00a0desordenada o\u00a0poc\u00a0coherent.\u00a0Aix\u00ed, crea un\u00a0imaginari\u00a0propi que\u00a0permet\u00a0al\u00a0p\u00fablic\u00a0identificar-la\u00a0fins\u00a0i\u00a0tot\u00a0sense\u00a0necessitat\u00a0de\u00a0veure\u2019n\u00a0el\u00a0nom.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Et\u00a0posem\u00a0alguns\u00a0exemples:\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Mira aquests colors corporatius. Els relacionaries amb alguna marca? Segur que et ve al cap alguna\u2026<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14046\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" \/><\/p>\n<p><b><span data-contrast=\"auto\">Resultat:<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:720}\"> a <\/span><span data-contrast=\"auto\">m\u00e9s a m\u00e9s dels colors, les empreses s\u2019associen a determinats valors o a una identitat. Per exemple, la coneguda marca t\u00e8xtil Ecoalf ens recorda immediatament la sostenibilitat; mentre que IKEA ens evoca un sentiment familiar i acollidor (a m\u00e9s de posicionar-se com a marca assequible); o Coca-Cola est\u00e0 vinculada a moments de felicitat i d\u2019entreteniment amb persones estimades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14042\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" \/><\/p>\n<p><span data-contrast=\"auto\">Aquests\u00a0s\u00f3n\u00a0nom\u00e9s\u00a0alguns\u00a0exemples\u00a0de marques\u00a0que\u00a0han\u00a0treballat\u00a0en\u00a0profunditat\u00a0una\u00a0identitat\u00a0de\u00a0marca\u00a0durant\u00a0anys\u00a0per\u00a0aconseguir\u00a0un\u00a0posicionament\u00a0coherent\u00a0i\u00a0reconeixible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><b><i><span data-contrast=\"auto\">Ets\u00a0capa\u00e7\u00a0de\u00a0recon\u00e8ixer\u00a0la\u00a0identitat\u00a0de les marques\u00a0m\u00e9s\u00a0conegudes?<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><a href=\"https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Quins_son_els_passos_a_seguir_per_crear_un_manual_didentitat_corporativa\"><\/span>Quins s\u00f3n els passos a seguir per crear un manual d\u2019identitat corporativa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ara que\u00a0tenim\u00a0clar\u00a0qu\u00e8\u00a0\u00e9s\u00a0un manual\u00a0d\u2019identitat,\u00a0passem\u00a0a definir\u00a0tots\u00a0els\u00a0<\/span><b><span data-contrast=\"auto\">elements\u00a0que\u00a0s\u2019han\u00a0d\u2019incloure\u00a0perqu\u00e8\u00a0sigui\u00a0complet\u00a0i\u00a0professional:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Objetiu_i_missio_de_la_marca\"><\/span>1. Objetiu i missi\u00f3 de la marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El primer\u00a0pas\u00a0consisteix\u00a0a definir\u00a0<\/span><b><span data-contrast=\"auto\">l\u2019objectiu\u00a0principal de la marca<\/span><\/b><span data-contrast=\"auto\">, la\u00a0seva\u00a0missi\u00f3\u00a0i\u00a0prop\u00f2sit. Per\u00a0exemple, la\u00a0definici\u00f3\u00a0de la\u00a0missi\u00f3\u00a0de Google\u00a0\u00e9s: \u201corganitzar\u00a0la\u00a0informaci\u00f3\u00a0del\u00a0m\u00f3n\u00a0i\u00a0fer-la\u00a0universalment\u00a0accessible\u00a0i \u00fatil\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En\u00a0aquest\u00a0punt\u00a0es\u00a0pot\u00a0crear el que es\u00a0defineix\u00a0com\u00a0a\u00a0<\/span><b><span data-contrast=\"auto\">esl\u00f2gan\u00a0o\u00a0<\/span><\/b><b><i><span data-contrast=\"auto\">claim<\/span><\/i><\/b><span data-contrast=\"auto\">, una frase\u00a0breu\u00a0capa\u00e7\u00a0d\u2019identificar\u00a0l\u2019ess\u00e8ncia\u00a0de la marca\u00a0sense\u00a0necessitat\u00a0de mostrar el\u00a0logotip. Qui no\u00a0reconeix\u00a0el\u00a0ic\u00f2nic\u00a0\u201cJust do\u00a0it\u201d de Nike o el \u201cI\u2019m\u00a0Lovin\u2019\u00a0It\u201d de McDonald\u2019s?\u00a0S\u00f3n\u00a0frases que\u00a0resumeixen\u00a0la\u00a0identitat\u00a0i que es\u00a0mantenen\u00a0en la\u00a0mem\u00f2ria\u00a0del\u00a0p\u00fablic.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Logotip_isotip_o_imagotip\"><\/span>\u00a02. Logotip, isotip o imagotip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Habitualment\u00a0es parla de \u201clogotip\u201d per referir-se a\u00a0qualsevol\u00a0element\u00a0gr\u00e0fic\u00a0de la marca,\u00a0per\u00f2\u00a0conv\u00e9\u00a0diferenciar entre:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Logotip:<\/span><\/b><span data-contrast=\"auto\">\u00a0nom\u00e9s\u00a0el\u00a0nom\u00a0de la marca en\u00a0format\u00a0de\u00a0text.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Isotip:<\/span><\/b><span data-contrast=\"auto\">\u00a0s\u00edmbol\u00a0o\u00a0icona\u00a0que identifica la marca\u00a0sense\u00a0text.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Imagotip\/Is\u00f2logotip:<\/span><\/b><span data-contrast=\"auto\">\u00a0combinaci\u00f3\u00a0de\u00a0logotip\u00a0i\u00a0isotip.\u00a0L\u2019imagotip\u00a0permet\u00a0separar\u00a0els\u00a0elements,\u00a0mentre\u00a0que\u00a0l\u2019is\u00f2logotip\u00a0els\u00a0fusiona en un\u00a0\u00fanic\u00a0disseny.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">El\u00a0logotip\u00a0representa l<\/span><b><span data-contrast=\"auto\">a cara visible de la marca i ha de ser\u00a0senzill,\u00a0reconeixible\u00a0i\u00a0coherent\u00a0amb\u00a0els\u00a0seus\u00a0valors.\u00a0<\/span><\/b><span data-contrast=\"auto\">Algunes pautes a seguir:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Ha de\u00a0dissenyar-se sobre una ret\u00edcula,\u00a0mantenint\u00a0sempre\u00a0les\u00a0mateixes\u00a0proporcions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ha de poder representar-se\u00a0tant\u00a0en\u00a0positiu,\u00a0\u00e9s\u00a0a\u00a0dir,\u00a0com\u00a0es\u00a0veuria\u00a0el\u00a0logotip\u00a0sobre\u00a0fons\u00a0blanc\u00a0o\u00a0clar;\u00a0com\u00a0en\u00a0negatiu,\u00a0\u00e9s\u00a0a\u00a0dir, el\u00a0logotip\u00a0en\u00a0blanc\u00a0sobre\u00a0fons\u00a0negre o\u00a0fosc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ha de ser adaptable a\u00a0qualsevol\u00a0suport\u00a0i\u00a0format\u00a0sense\u00a0perdre\u00a0llegibilitat\u00a0ni\u00a0nitidesa: des de\u00a0fullets\u00a0impresos\u00a0fins\u00a0a\u00a0b\u00e0ners\u00a0per a la web.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ha\u00a0d\u2019incloure\u00a0normes de \u201c<\/span><b><span data-contrast=\"auto\">do\u2019s\u00a0and\u00a0dont\u2019s\u201d<\/span><\/b><span data-contrast=\"auto\">,\u00a0indicant\u00a0com\u00a0s\u2019ha\u00a0d\u2019aplicar\u00a0la\u00a0imatge\u00a0de marca. Per\u00a0exemple:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Do\u2019s\u00a0(com\u00a0utilitzar\u00a0correctament\u00a0el\u00a0logotip)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Utilitzar\u00a0el\u00a0logotip\u00a0blanc\u00a0sobre\u00a0fons\u00a0fosc\u00a0o negre sobre\u00a0fons\u00a0clar.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mantenir\u00a0sempre\u00a0les\u00a0proporcions\u00a0i\u00a0espais\u00a0definits\u00a0a la ret\u00edcula.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Don\u2019ts\u00a0(com\u00a0no\u00a0utilitzar\u00a0el\u00a0logotip)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Estirar o comprimir el\u00a0logotip\u00a0modificant-ne\u00a0les\u00a0proporcions.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Col\u00b7locar-lo\u00a0sobre un\u00a0fons\u00a0que en\u00a0dificulti\u00a0la lectura, per\u00a0exemple\u00a0una textura.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14052\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/versiones_logotipo_LF_Channel.jpg\" alt=\"Versions a color del logotip de LF Channel\" width=\"720\" height=\"337\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Colors_corporatius\"><\/span>3. Colors corporatius<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Els\u00a0colors\u00a0corporatius\u00a0identifiquen i diferencien la marca<\/span><\/b><span data-contrast=\"auto\">. Algunes\u00a0empreses\u00a0fins\u00a0i\u00a0tot\u00a0registren el\u00a0seu\u00a0propi color,\u00a0com\u00a0per\u00a0exemple\u00a0Coca-Cola o Tiffany &amp; Co.,\u00a0per\u00a0tal que\u00a0sigui\u00a0exclusiu.\u00a0S\u00f3n\u00a0capa\u00e7os\u00a0de\u00a0transmetre\u00a0emocions\u00a0i\u00a0valors;\u00a0els\u00a0colors\u00a0escollits\u00a0han de\u00a0tenir\u00a0bona\u00a0llegibilitat\u00a0i ser\u00a0accessibles\u00a0per a persones\u00a0amb\u00a0dificultats\u00a0visuals. Per a\u00a0aix\u00f2, es poden\u00a0utilitzar\u00a0eines\u00a0de\u00a0<a href=\"https:\/\/coolors.co\/contrast-checker\/2f6eb6-ffffff\" target=\"_blank\" rel=\"noopener\"><strong>contrast\u00a0WCAG<\/strong><\/a> que\u00a0garanteixen\u00a0que\u00a0els\u00a0textos\u00a0siguin\u00a0visibles sobre\u00a0qualsevol\u00a0fons.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9s\u00a0important\u00a0considerar\u00a0els\u00a0diferents\u00a0codis\u00a0de color:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Digital:<\/span><\/b><span data-contrast=\"auto\">\u00a0en\u00a0aquest\u00a0context,\u00a0els\u00a0colors\u00a0es representen\u00a0mitjan\u00e7ant\u00a0codis\u00a0que la pantalla\u00a0pot\u00a0interpretar,\u00a0perqu\u00e8\u00a0les\u00a0pantalles\u00a0utilitzen\u00a0llum\u00a0per mostrar\u00a0els\u00a0colors:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">RGB<\/span><\/b><span data-contrast=\"auto\">, que combina\u00a0vermell,\u00a0verd\u00a0i\u00a0blau\u00a0per crear\u00a0els\u00a0colors\u00a0que\u00a0veiem\u00a0a la pantalla.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Hexadecimal<\/span><\/b><span data-contrast=\"auto\">, un\u00a0codi\u00a0de\u00a0sis\u00a0d\u00edgits\u00a0utilitzat\u00a0en\u00a0desenvolupament\u00a0web.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Impr\u00e8s:<\/span><\/b><span data-contrast=\"auto\">\u00a0quan\u00a0treballem\u00a0amb\u00a0materials\u00a0que\u00a0s\u2019han\u00a0d\u2019imprimir,\u00a0els\u00a0colors\u00a0es creen\u00a0combinant\u00a0<\/span><b><span data-contrast=\"auto\">CMYK<\/span><\/b><span data-contrast=\"auto\">\u00a0(cian, magenta,\u00a0groc\u00a0i negre), ja que\u00a0s\u00f3n\u00a0les tintes\u00a0amb\u00a0qu\u00e8\u00a0treballen\u00a0les\u00a0impressores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Tenir\u00a0colors\u00a0consistents\u00a0facilita\u00a0<\/span><b><span data-contrast=\"auto\">el\u00a0reconeixement\u00a0de la marca i en\u00a0refor\u00e7a\u00a0la\u00a0pres\u00e8ncia\u00a0visual.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tipografia\"><\/span>4. Tipografia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">L\u2019elecci\u00f3\u00a0de la\u00a0tipografia\u00a0\u00e9s\u00a0crucial per a la\u00a0coher\u00e8ncia\u00a0visual. Cal especificar la\u00a0tipografia\u00a0principal i les\u00a0secund\u00e0ries, si\u00a0n\u2019hi\u00a0ha.\u00a0Detallant\u00a0el\u00a0nom,\u00a0els\u00a0diferents\u00a0pesos i\u00a0els\u00a0estils\u00a0de\u00a0par\u00e0graf\u00a0segons\u00a0s\u2019utilitzin\u00a0en\u00a0els\u00a0diferents\u00a0tipus\u00a0de\u00a0text.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La\u00a0tipografia\u00a0ha de\u00a0reflectir\u00a0la\u00a0<\/span><b><span data-contrast=\"auto\">personalitat\u00a0de la marca<\/span><\/b><span data-contrast=\"auto\">: per\u00a0exemple, una marca\u00a0tecnol\u00f2gica\u00a0sol\u00a0utilitzar\u00a0una\u00a0<\/span><b><span data-contrast=\"auto\">sans\u00a0serif<\/span><\/b><span data-contrast=\"auto\">\u00a0moderna,\u00a0mentre\u00a0que una marca de luxe opta per una\u00a0<\/span><b><span data-contrast=\"auto\">serif\u00a0<\/span><\/b><span data-contrast=\"auto\">m\u00e9s\u00a0cl\u00e0ssica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La\u00a0difer\u00e8ncia\u00a0entre\u00a0aquestes\u00a0dues\u00a0categories\u00a0\u00e9s:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Serif:<\/span><\/b><span data-contrast=\"auto\">\u00a0tipografies\u00a0amb\u00a0petits\u00a0remats\u00a0o\u00a0ornaments\u00a0al final de les\u00a0lletres, que\u00a0transmeten\u00a0un\u00a0estil\u00a0<\/span><b><span data-contrast=\"auto\">cl\u00e0ssic\u00a0i\u00a0elegant<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Sans\u00a0serif:<\/span><\/b><span data-contrast=\"auto\">\u00a0tipografies\u00a0sense\u00a0remats, de\u00a0l\u00ednies\u00a0simples i netes, que comuniquen una\u00a0imatge\u00a0<\/span><b><span data-contrast=\"auto\">moderna i\u00a0contempor\u00e0nia<\/span><\/b><span data-contrast=\"auto\">, ideal per a marques\u00a0tecnol\u00f2giques\u00a0o\u00a0actuals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Guia_de_veu_i_to\"><\/span>5. Guia de veu i to<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Cada marca t\u00e9 la\u00a0seva\u00a0pr\u00f2pia\u00a0veu, igual que les persones. No\u00a0utilitzem\u00a0el\u00a0mateix\u00a0to\u00a0en una\u00a0reuni\u00f3\u00a0de\u00a0feina\u00a0que\u00a0en una conversa familiar, i el\u00a0mateix\u00a0passa\u00a0amb\u00a0les marques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La\u00a0guia\u00a0de\u00a0veu\u00a0i\u00a0to\u00a0defineix\u00a0si la marca\u00a0ser\u00e0\u00a0propera,\u00a0professional, amigable, formal\u2026, i\u00a0com\u00a0adaptar\u00e0\u00a0el\u00a0seu\u00a0to\u00a0segons\u00a0el canal o la\u00a0situaci\u00f3.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per estructurar\u00a0aquesta\u00a0guia, es\u00a0recomana\u00a0definir el\u00a0<\/span><b><i><span data-contrast=\"auto\">Core\u00a0Strategy\u00a0Statement<\/span><\/i><\/b><span data-contrast=\"auto\">, que\u00a0\u00e9s\u00a0un\u00a0enunciat\u00a0breu\u00a0que\u00a0actua\u00a0com\u00a0a\u00a0<\/span><b><span data-contrast=\"auto\">columna vertebral de\u00a0l\u2019estrat\u00e8gia\u00a0de la marca i que\u00a0defineix<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Qui\u00a0\u00e9s\u00a0el\u00a0p\u00fablic\u00a0objectiu<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Quina\u00a0<\/span><b><span data-contrast=\"auto\">necessitat\u00a0cobreix\u00a0el\u00a0producte\u00a0o\u00a0servei<\/span><\/b><span data-contrast=\"auto\">\u00a0que\u00a0ofereix\u00a0l\u2019empresa<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Com\u00a0cobreix\u00a0aquesta\u00a0necessitat\u00a0la marca<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Quin\u00a0\u00e9s\u00a0el valor diferencial de la marca<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Estil_diconografia\"><\/span>6. Estil d\u2019iconografia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Les\u00a0icones\u00a0acompanyen\u00a0el\u00a0contingut\u00a0visual i\u00a0ajuden\u00a0a comunicar de manera\u00a0r\u00e0pida. Per\u00a0mantenir\u00a0la\u00a0coher\u00e8ncia:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Definir si les\u00a0icones\u00a0seran\u00a0plenes o\u00a0amb\u00a0contorn.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Establir el\u00a0gruix\u00a0de les\u00a0l\u00ednies,\u00a0els\u00a0marges\u00a0i\u00a0l\u2019estil\u00a0dels\u00a0v\u00e8rtexs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mantenir\u00a0una paleta de\u00a0colors\u00a0harmoniosa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Disposar\u00a0d\u2019una\u00a0<\/span><b><span data-contrast=\"auto\">biblioteca\u00a0d\u2019icones<\/span><\/b><span data-contrast=\"auto\">\u00a0ajuda\u00a0a\u00a0estalviar\u00a0temps\u00a0i a garantir la\u00a0consist\u00e8ncia\u00a0visual.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un\u00a0exemple\u00a0destacat\u00a0de\u00a0coher\u00e8ncia\u00a0en el\u00a0llenguatge\u00a0visual de marca\u00a0\u00e9s\u00a0<a href=\"https:\/\/developer.apple.com\/sf-symbols\/\" target=\"_blank\" rel=\"noopener\"><strong>Apple<\/strong><\/a>, la\u00a0iconografia\u00a0de la\u00a0qual\u00a0mant\u00e9\u00a0uniformitat\u00a0i\u00a0claredat\u00a0en\u00a0tots\u00a0els\u00a0seus\u00a0productes\u00a0i\u00a0plataformes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Estil_dillustraciofotografic\"><\/span>7. Estil d\u2019il\u00b7lustraci\u00f3\/fotogr\u00e0fic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14036\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/posts_identidad_corporativa_LF_Channel-1.jpg\" alt=\"Posts identitat corporativa LF Channel\" width=\"720\" height=\"379\" \/><\/p>\n<p><span data-contrast=\"auto\">Si la marca\u00a0utilitza\u00a0il\u00b7lustracions\u00a0com\u00a0a\u00a0part\u00a0de la\u00a0seva\u00a0identitat\u00a0i\u00a0discurs\u00a0de marca,\u00a0aquestes\u00a0han de\u00a0tenir\u00a0una\u00a0coher\u00e8ncia\u00a0visual. El\u00a0mateix\u00a0passa\u00a0amb\u00a0la\u00a0fotografia: la manera\u00a0com\u00a0es graven i es capturen les\u00a0imatges\u00a0es relaciona\u00a0directament\u00a0amb\u00a0la marca i ha\u00a0d\u2019estar\u00a0correctament\u00a0pautada en el manual\u00a0d\u2019identitat\u00a0corporativa\u00a0d\u2019una\u00a0empresa.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A LF\u00a0Channel,\u00a0mantenim\u00a0un\u00a0estil\u00a0fotogr\u00e0fic\u00a0coherent\u00a0en\u00a0els\u00a0nostres\u00a0continguts\u00a0per a\u00a0xarxes\u00a0socials,\u00a0utilitzant\u00a0imatges\u00a0en\u00a0blanc\u00a0i negre que\u00a0ressalten\u00a0el color principal de la marca: el\u00a0taronja.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_la_teva_marca_necessita_un_manual_didentitat_corporativa\"><\/span>Per qu\u00e8 la teva marca necessita un manual d\u2019identitat corporativa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El manual\u00a0assegura\u00a0una\u00a0imatge\u00a0consistent\u00a0i alinea\u00a0tot\u00a0l\u2019equip\u00a0amb\u00a0els\u00a0est\u00e0ndards\u00a0de la marca.\u00a0Els\u00a0seus\u00a0principals\u00a0beneficis\u00a0s\u00f3n:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Coher\u00e8ncia\u00a0en totes les\u00a0comunicacions:<\/span><\/b><span data-contrast=\"auto\">\u00a0Avui\u00a0dia, les marques\u00a0<\/span><a href=\"https:\/\/lfchannel.com\/ca\/quin-canal-de-comunicacio-et-conve-segons-el-teu-tipus-daudiencia\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">interactuen\u00a0amb\u00a0el\u00a0seu\u00a0p\u00fablic\u00a0a trav\u00e9s de m\u00faltiples\u00a0canals<\/span><\/b><\/a><span data-contrast=\"auto\">. Un manual\u00a0estableix\u00a0com\u00a0s\u2019ha\u00a0de comunicar la marca en cada\u00a0mitj\u00e0,\u00a0garantint\u00a0que el\u00a0missatge\u00a0sigui\u00a0coherent\u00a0en\u00a0qualsevol\u00a0context.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Transmetre\u00a0els\u00a0valors\u00a0de la\u00a0teva\u00a0marca:<\/span><\/b><span data-contrast=\"auto\">\u00a0Cada\u00a0element\u00a0visual i verbal comunica alguna cosa. Un color\u00a0pot\u00a0evocar\u00a0emocions, i el\u00a0to\u00a0de la\u00a0comunicaci\u00f3\u00a0transmet\u00a0la\u00a0personalitat\u00a0de la marca. En un\u00a0m\u00f3n\u00a0digitalitzat, la\u00a0proximitat, la\u00a0humanitat\u00a0i\u00a0l\u2019autenticitat\u00a0s\u00f3n\u00a0valors\u00a0que\u00a0els\u00a0usuaris\u00a0busquen i\u00a0recorden.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Diferenciaci\u00f3\u00a0davant\u00a0la\u00a0compet\u00e8ncia:<\/span><\/b><span data-contrast=\"auto\">\u00a0Una marca\u00a0reconeixible\u00a0necessita\u00a0una\u00a0veu\u00a0pr\u00f2pia\u00a0i\u00a0consistent. El manual\u00a0assegura\u00a0que la\u00a0comunicaci\u00f3\u00a0i la\u00a0imatge\u00a0reflecteixin\u00a0la\u00a0identitat\u00a0\u00fanica de\u00a0l\u2019empresa,\u00a0ajudant\u00a0a destacar en un\u00a0mercat\u00a0saturat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span data-contrast=\"auto\">Vols\u00a0veure\u00a0com\u00a0treballem\u00a0la\u00a0identitat\u00a0de marca per a LF\u00a0Channel\u00a0i\u00a0altres\u00a0empreses? Dona un\u00a0cop\u00a0d\u2019ull\u00a0a\u00a0alguns\u00a0dels\u00a0nostres\u00a0projectes\u00a0gr\u00e0fics\u00a0a la\u00a0nostra\u00a0p\u00e0gina\u00a0de<\/span><\/i><b><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><\/b><a href=\"https:\/\/es.pinterest.com\/lfchannelagenciapr\/\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">Pinterest<\/span><\/i><\/b><\/a><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemples_de_manuals_didentitat_corporativa\"><\/span>Exemples de manuals d\u2019identitat corporativa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El poder de la marca es\u00a0percep\u00a0primer\u00a0amb\u00a0els\u00a0ulls. Per\u00a0entendre\u00a0com\u00a0les marques apliquen la\u00a0seva\u00a0identitat\u00a0de manera\u00a0consistent, et\u00a0deixem\u00a0a\u00a0continuaci\u00f3\u00a0alguns\u00a0exemples\u00a0de\u00a0manuals\u00a0d\u2019identitat\u00a0corporativa de marques\u00a0conegudes:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manual_didentitat_corporativa_dIBM\"><\/span>Manual d\u2019identitat corporativa d\u2019IBM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14027\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/manual_identidad_IBM.jpg\" alt=\"Manual d'identitat corporativa de IBM\" width=\"720\" height=\"479\" \/><\/p>\n<p><a href=\"https:\/\/www.ibm.com\/design\/language\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.ibm.com\/design\/language\/<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El manual\u00a0d\u2019IBM\u00a0\u00e9s\u00a0un\u00a0exemple\u00a0de\u00a0com\u00a0una marca global\u00a0mant\u00e9\u00a0la\u00a0coher\u00e8ncia\u00a0en\u00a0tots\u00a0els\u00a0seus\u00a0productes,\u00a0plataformes\u00a0i\u00a0comunicacions.\u00a0Inclou\u00a0pautes de\u00a0tipografia, color,\u00a0iconografia,\u00a0<\/span><i><span data-contrast=\"auto\">layout<\/span><\/i><span data-contrast=\"auto\">\u00a0i\u00a0<\/span><i><span data-contrast=\"auto\">motion\u00a0design<\/span><\/i><span data-contrast=\"auto\">,\u00a0aix\u00ed\u00a0com\u00a0principis\u00a0d\u2019experi\u00e8ncia\u00a0d\u2019usuari,\u00a0fet\u00a0que fa que la\u00a0seva\u00a0<\/span><b><span data-contrast=\"auto\">identitat\u00a0visual\u00a0sigui\u00a0clara a escala mundial.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manual_didentitat_corporativa_de_Spotify\"><\/span>Manual d\u2019identitat corporativa de Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14031\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/identidad_corporativa_spotify.jpg\" alt=\"Identitat corporativa Spotify logos\" width=\"720\" height=\"479\" \/><\/p>\n<p><a href=\"https:\/\/developer.spotify.com\/documentation\/design\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/developer.spotify.com\/documentation\/design<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El manual de\u00a0<\/span><b><span data-contrast=\"auto\">Spotify<\/span><\/b><span data-contrast=\"auto\">\u00a0proporciona pautes detallades sobre\u00a0com\u00a0aplicar la\u00a0seva\u00a0identitat\u00a0visual de manera\u00a0coherent\u00a0en\u00a0productes\u00a0digitals\u00a0i\u00a0materials\u00a0de\u00a0m\u00e0rqueting.\u00a0Inclou\u00a0normes\u00a0d\u2019\u00fas\u00a0de\u00a0logotips, paleta de\u00a0colors,\u00a0tipografia,\u00a0iconografia\u00a0i\u00a0components\u00a0d\u2019interf\u00edcie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si\u00a0vols\u00a0portar la\u00a0teva\u00a0marca a un\u00a0nou\u00a0nivell\u00a0i\u00a0comptar\u00a0amb\u00a0suport\u00a0professional\u00a0per\u00a0desenvolupar\u00a0el\u00a0teu\u00a0manual\u00a0d\u2019identitat, a <a href=\"https:\/\/lfchannel.com\/ca\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel\u00a0<\/strong><\/a>podem\u00a0ajudar-te a definir,\u00a0dissenyar\u00a0i aplicar la\u00a0teva\u00a0identitat\u00a0de manera\u00a0estrat\u00e8gica\u00a0i\u00a0coherent. <a href=\"https:\/\/lfchannel.com\/ca\/contacte\/#formcont\" target=\"_blank\" rel=\"noopener\"><strong>Contacta<\/strong><\/a>\u00a0amb\u00a0nosaltres\u00a0i\u00a0t\u2019ajudarem!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abans\u00a0de\u00a0comen\u00e7ar\u00a0a crear un manual\u00a0d\u2019identitat\u00a0corporativa,\u00a0\u00e9s\u00a0fonamental\u00a0comprendre\u00a0qu\u00e8\u00a0implica\u00a0realment\u00a0la\u00a0identitat\u00a0d\u2019una\u00a0marca.\u00a0Moltes\u00a0persones\u00a0pensen\u00a0que es tracta\u00a0\u00fanicament\u00a0d\u2019un\u00a0logotip,\u00a0colors\u00a0i una\u00a0tipografia,\u00a0per\u00f2\u00a0la\u00a0realitat\u00a0\u00e9s\u00a0molt\u00a0m\u00e9s\u00a0\u00e0mplia.\u00a0T\u2019expliquem\u00a0en\u00a0qu\u00e8\u00a0consisteix\u00a0i\u00a0quins\u00a0ingredients\u00a0hauria\u00a0de\u00a0tenir\u00a0un bon manual\u00a0d\u2019identitat\u00a0corporativa.\u00a0 Qu\u00e8 \u00e9s un manual d\u2019identitat corporativa i per a qu\u00e8 serveix? Un manual\u00a0d\u2019identitat\u00a0corporativa\u00a0\u00e9s\u00a0una\u00a0guia\u00a0que\u00a0estableix\u00a0normes per\u00a0mantenir\u00a0la\u00a0coher\u00e8ncia\u00a0visual i verbal\u00a0d\u2019una\u00a0marca,\u00a0assegurant\u00a0que\u00a0aquesta\u00a0sigui\u00a0sempre\u00a0reconeixible\u00a0i\u00a0consistent. En definitiva,\u00a0\u00e9s\u00a0un\u00a0document\u00a0que\u00a0defineix\u00a0com\u00a0es comunica la marca en\u00a0tots\u00a0els\u00a0canals\u00a0i\u00a0davant\u00a0qualsevol\u00a0dels\u00a0seus\u00a0p\u00fablics.\u00a0 El manual\u00a0d\u2019identitat\u00a0corporativa tamb\u00e9 es\u00a0pot\u00a0anomenar\u00a0guia\u00a0d\u2019estil\u00a0de marca.\u00a0 M\u00e9s\u00a0enll\u00e0\u00a0d\u2019un\u00a0logotip\u00a0atractiu\u00a0o una\u00a0tipografia\u00a0elegant, la\u00a0identitat\u00a0de marca\u00a0estableix\u00a0la manera\u00a0com\u00a0la marca es comunica\u00a0amb\u00a0la\u00a0seva\u00a0audi\u00e8ncia,\u00a0evitant\u00a0que la\u00a0seva\u00a0gesti\u00f3\u00a0visual i verbal\u00a0sigui\u00a0desordenada o\u00a0poc\u00a0coherent.\u00a0Aix\u00ed, crea un\u00a0imaginari\u00a0propi que\u00a0permet\u00a0al\u00a0p\u00fablic\u00a0identificar-la\u00a0fins\u00a0i\u00a0tot\u00a0sense\u00a0necessitat\u00a0de\u00a0veure\u2019n\u00a0el\u00a0nom.\u00a0 Et\u00a0posem\u00a0alguns\u00a0exemples:\u00a0 Mira aquests colors [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[47,67],"tags":[],"class_list":["post-14015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-tendencies_comunicacio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/14015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/comments?post=14015"}],"version-history":[{"count":5,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/14015\/revisions"}],"predecessor-version":[{"id":14077,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/posts\/14015\/revisions\/14077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media\/14023"}],"wp:attachment":[{"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/media?parent=14015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/categories?post=14015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lfchannel.com\/ca\/wp-json\/wp\/v2\/tags?post=14015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}