{"id":13629,"date":"2026-02-19T09:13:05","date_gmt":"2026-02-19T08:13:05","guid":{"rendered":"https:\/\/lfchannel.com\/?p=13629"},"modified":"2026-03-09T14:32:11","modified_gmt":"2026-03-09T13:32:11","slug":"com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/","title":{"rendered":"Com connectar amb el consumidor gr\u00e0cies a l&#8217;ambaixador de marca"},"content":{"rendered":"<p>Un dels principis de la comunicaci\u00f3 actual \u00e9s <strong>connectar de manera aut\u00e8ntica amb les persones<\/strong>. Les xarxes socials i els influencers s\u00f3n el vehicle per a vincular marques i usuaris amb l&#8217;objectiu de convertir-los en consumidors. L&#8217;important no \u00e9s el que est\u00e0s venent, sin\u00f3 <strong>com ho vens<\/strong>, i en aix\u00f2 els ambaixadors de marca s\u00f3n experts.<\/p>\n<p>Potser no buscaves cap crema hidratant, per\u00f2 la teva influencer preferida, que \u00e9s ambaixadora d&#8217;una marca de cosm\u00e8tica utilitza sempre la mateixa, i quan et dona un codi de descompte, te la compres. Ho fas perqu\u00e8 confies en ella i t&#8217;agrada la cura i aspecte de la seva pell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13625\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/03\/imagen_influencer_de_belleza-1024x683.jpg\" alt=\"Imatge influencer de bellesa\" width=\"650\" height=\"433\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/#La_relacio_entre_marca_i_consumidor_en_lera_digital\" >La relaci\u00f3 entre marca i consumidor en l&#8217;era digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/#Que_es_un_ambaixador_de_marca\" >Qu\u00e8 \u00e9s un ambaixador de marca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/#Diferencies_entre_influencer_i_ambaixador_de_marca\" >Difer\u00e8ncies entre influencer i ambaixador de marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/#Que_significa_ser_ambaixador_de_marca\" >Qu\u00e8 significa ser ambaixador de marca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/com-connectar-amb-el-consumidor-gracies-a-lambaixador-de-marca\/#Marques_i_ambaixadores_de_marca\" >Marques i ambaixadores de marca<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"La_relacio_entre_marca_i_consumidor_en_lera_digital\"><\/span>La relaci\u00f3 entre marca i consumidor en l&#8217;era digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les xarxes socials han portat amb si una<strong> nova manera de comunicar-se<\/strong>. Des de la seva aparici\u00f3, les marques s&#8217;han hagut d&#8217;anar adaptant als nous llenguatges i codis d&#8217;aquestes, els quals canvien constantment. Ser present en xarxes socials requereix de:<\/p>\n<ul>\n<li>Const\u00e0ncia<\/li>\n<li>Revisi\u00f3 i actualitzaci\u00f3 per a evolucionar al ritme que el fan les xarxes amb l&#8217;objectiu de connectar amb tota mena de p\u00fablics, especialment els m\u00e9s joves, els qui m\u00e9s les utilitzen<\/li>\n<\/ul>\n<p>Per\u00f2 no tot s\u00f3n avantatges. Els usuaris exigeixen un <strong>contingut original<\/strong> que destaqui per sobre de la resta. Actualment, la tend\u00e8ncia en xarxes \u00e9s <strong>mostrar-se de manera natural i org\u00e0nica<\/strong>, desmarcant-se de la mera promoci\u00f3. Per aix\u00f2, des de <a href=\"https:\/\/lfchannel.com\/ca\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel<\/strong><\/a>, tenim el convenciment que els ambaixadors de marca compleixen una funci\u00f3 essencial, ja que comuniquen i promocionen productes sense proporcionar informaci\u00f3 excessivament t\u00e8cnica que pot confondre al potencial client i, a m\u00e9s, reforcen la part emocional.<\/p>\n<p>Perqu\u00e8 un ambaixador de marca sigui efectiu, les companyies han de triar perfils <strong>que estiguin alineats amb els seus valors i manera de fer<\/strong>, a m\u00e9s de mostrar autenticitat i proximitat cap als seus seguidors.<\/p>\n<p>En moltes ocasions, es tendeix a pensar que nom\u00e9s perfils de centenars de milers de seguidors poden representar a una marca, no obstant aix\u00f2, <strong>hi ha perfils que no destaquen per les seves xifres d&#8217;audi\u00e8ncia mentre que s\u00ed que ho fan la influ\u00e8ncia que exerceixen en ella<\/strong>. <strong><a href=\"https:\/\/lfchannel.com\/ca\/el-boom-dels-microinfluencers-una-relacio-clau-per-connectar-amb-audiencies-reals\/\" target=\"_blank\" rel=\"noopener\">Els denominats microinfluencers s\u00f3n una figura a tenir molt en compte per a crear i establir aquest tipus de relacions.<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_ambaixador_de_marca\"><\/span>Qu\u00e8 \u00e9s un ambaixador de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Un ambaixador de marca \u00e9s un perfil fiable i cre\u00efble<\/strong> que promociona no sols un producte o servei d&#8217;una marca, sin\u00f3 que <strong>representa tot el que aquesta conforma<\/strong>. \u00c9s la persona encarregada de transmetre la visi\u00f3, valors, idees i missatges de la marca als seus seguidors a xarxes socials. Ha de complir amb una s\u00e8rie de caracter\u00edstiques perqu\u00e8 la relaci\u00f3 entre marca i ambaixador transmeti confian\u00e7a al potencial consumidor i, per tant, compleixi amb la seva comesa i sigui efectiva:<\/p>\n<ul>\n<li><strong>Connexi\u00f3 real amb la marca<\/strong> per a establir vincles amb el p\u00fablic<\/li>\n<li><strong>Identificaci\u00f3<\/strong> de valors i d&#8217;estil de vida<\/li>\n<li><strong>Coher\u00e8ncia<\/strong> amb el contingut<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Diferencies_entre_influencer_i_ambaixador_de_marca\"><\/span>Difer\u00e8ncies entre influencer i ambaixador de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un <strong>influencer<\/strong> \u00e9s un creador de contingut en xarxes socials capa\u00e7 d&#8217;influir en les decisions de compra dels seus seguidors i, en un moment donat, pot ser contractat per una marca per a fer una <strong>acci\u00f3 promocional puntual<\/strong>.<\/p>\n<p>Un<strong> ambaixador de marca<\/strong>, en canvi, \u00e9s un creador de contingut que t\u00e9 una <strong>relaci\u00f3 duradora<\/strong> amb la marca que promociona. No realitza accions ocasionals, sin\u00f3 que representa a l&#8217;empresa durant un llarg per\u00edode de temps. Aix\u00f2 significa que \u00e9s present en totes les accions de comunicaci\u00f3 importants de la marca al llarg d&#8217;aquest termini establert de manera contractual, com pot ser Nadal, Black Friday, campanya d&#8217;estiu, aniversari o, fins i tot, anys&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_significa_ser_ambaixador_de_marca\"><\/span>Qu\u00e8 significa ser ambaixador de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un influencer que \u00e9s ambaixador de marca <strong>es converteix en el portaveu de l&#8217;empresa a xarxes socials<\/strong>. Transmet tot el que aquesta companyia vol expressar i, en ser coherent amb els seus valors i pensaments, enforteix la seva credibilitat i reputaci\u00f3.<\/p>\n<p>Un exemple clar: una persona que fa contingut provant hamburgueses no podr\u00e0 ser ambaixadora d&#8217;una marca de productes vegetarians. Aquesta vinculaci\u00f3 seria totalment incoherent, ja que els valors animalistes de la marca xocarien amb l&#8217;estil de vida del influencer generant una gran desconfian\u00e7a entre els usuaris, influint negativament en la credibilitat tant de la marca com del creador de contingut.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marques_i_ambaixadores_de_marca\"><\/span>Marques i ambaixadores de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un exemple d&#8217;ambaixadora de marca \u00e9s <a href=\"https:\/\/www.instagram.com\/dulceida\/\" target=\"_blank\" rel=\"noopener\"><strong>Dulceida<\/strong><\/a> <strong>amb la marca de cosm\u00e8tica<\/strong> KIEHL\u2019S. La influencer va col\u00b7laborar amb ella al 2025 <strong><a href=\"https:\/\/binary.media\/dulceida-nueva-portavoz-de-kiehls-en-espana\/\" target=\"_blank\" rel=\"noopener\">sent la seva portaveu a Espanya<\/a><\/strong>. En el seu cas, t\u00e9 coher\u00e8ncia que es relacioni el seu perfil amb una marca especialitzada en la cura de la pell, ja que el contingut d&#8217;aquesta influencer \u00e9s lifestyle i sol parlar de bellesa i moda en les seves xarxes socials. Per tant, \u00e9s un tema que <strong>als seus seguidors els interessa i el perceben com una cosa natural.<\/strong><\/p>\n<p>Un altre exemple \u00e9s la cantant <a href=\"https:\/\/www.instagram.com\/amaia\/\" target=\"_blank\" rel=\"noopener\"><strong>Amaia Romero<\/strong><\/a>, qui <strong><a href=\"https:\/\/www.elle.com\/es\/moda\/noticias\/a68895107\/amaia-nueva-embajadora-tous-joyeria-firma-espanola-musica-arte-joyas\/\" target=\"_blank\" rel=\"noopener\">es va unir a l&#8217;equip d&#8217;ambaixadores de Tous el passat 2025<\/a><\/strong>. Amb aquesta col\u00b7laboraci\u00f3, la marca de joies volia arribar a un p\u00fablic jove <strong>identificant-se amb valors com la sensibilitat, l&#8217;autenticitat i la creativitat<\/strong>, els quals l\u2019Amaia representa. \u00c9s interessant veure com en aquest cas Tous es vincula a una cantant, relacionant-se amb l&#8217;art i posicionant-se en la ment dels consumidors com una marca que dona suport a la cultura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels principis de la comunicaci\u00f3 actual \u00e9s connectar de manera aut\u00e8ntica amb les persones. Les xarxes socials i els influencers s\u00f3n el vehicle per a vincular marques i usuaris amb l&#8217;objectiu de convertir-los en consumidors. L&#8217;important no \u00e9s el que est\u00e0s venent, sin\u00f3 com ho vens, i en aix\u00f2 els ambaixadors de marca s\u00f3n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-13629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies_comunicacio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Connecta aut\u00e8nticament amb la teva audi\u00e8ncia. 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