{"id":12184,"date":"2025-10-14T10:00:36","date_gmt":"2025-10-14T08:00:36","guid":{"rendered":"https:\/\/lfchannel.com\/?p=12184"},"modified":"2025-10-14T12:26:03","modified_gmt":"2025-10-14T10:26:03","slug":"com-destacar-durant-el-mobile-world-congress-2026","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/","title":{"rendered":"Com destacar durant el Mobile World Congress 2026?"},"content":{"rendered":"<p>S&#8217;acosta la propera edici\u00f3 del <a href=\"https:\/\/www.mwcbarcelona.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Mobile World Congress<\/strong><\/a>, el major i m\u00e9s influent esdeveniment mundial de l&#8217;ecosistema de la connectivitat. \u00c9s el punt de trobada clau d&#8217;operadors m\u00f2bils, fabricadors de dispositius, prove\u00efdors de tecnologia, fabricants, creadors de continguts\u2026 i de qualsevol empresa interessada en el futur de la tecnologia.<\/p>\n<p>L\u2019edici\u00f3 de l\u2019any passat va atreure <strong>m\u00e9s de 100.000 assistents<\/strong>, una xifra que va superar les dels anys anteriors \u2013amb un 7,9% m\u00e9s d\u2019assistents que l\u2019any anterior\u2013. El MWC va reunir <strong>persones de 205 pa\u00efsos<\/strong> a Barcelona durant 4 dies. S\u2019estima que m\u00e9s de <strong>2.900 periodistes<\/strong> d\u2019arreu del m\u00f3n es van despla\u00e7ar per a la fira.<\/p>\n<p><strong>El Mobile World Congress \u00e9s una oportunitat immillorable per impulsar la visibilitat de marca<\/strong> tant als mitjans de comunicaci\u00f3 com a les xarxes socials. A m\u00e9s, en reunir un 60% de professionals del sector, es converteix en un escenari estrat\u00e8gic per enfortir relacions, generar contactes i potenciar la promoci\u00f3 de la marca.<\/p>\n<p>Ja tens assegurat el teu espai per al MWC 2026 o est\u00e0s valorant participar-hi? A <a href=\"https:\/\/lfchannel.com\/ca\/nosaltres\/\" target=\"_blank\" rel=\"noopener\"><strong>LF Channel<\/strong><\/a>, ag\u00e8ncia de comunicaci\u00f3 especialitzada en tecnologia amb seu a Barcelona, fa m\u00e9s de 17 anys que ajudem empreses de totes les dimensions a maximitzar el seu impacte durant el congr\u00e9s. Volem que enguany la teva participaci\u00f3 sigui m\u00e9s visible i efectiva que mai, per aix\u00f2 <strong>hem preparat una s\u00e8rie de consells clau per planificar la teva estrat\u00e8gia de comunicaci\u00f3 i optimitzar la log\u00edstica de l\u2019esdeveniment<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#On_i_quan_te_lloc_el_Mobile_World_Congress_2026\" >On i quan t\u00e9 lloc el Mobile World Congress 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#Quins_temes_es_tractaran_aquest_any_al_Mobile_World_Congress\" >Quins temes es tractaran aquest any al Mobile World Congress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#Accions_efectives_de_comunicacio_durant_el_MWC_2026\" >Accions efectives de comunicaci\u00f3 durant el MWC 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#1_Accions_MarketingComunicacio\" >1. Accions M\u00e0rketing\/Comunicaci\u00f3:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#2_Actes_de_premsaentrevista_amb_els_mitjans\" >2. Actes de premsa\/entrevista amb els mitjans:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#3_Oportunitats_de_visibilitat_de_portaveus_i_networking\" >3. Oportunitats de visibilitat de portaveus i networking:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lfchannel.com\/ca\/com-destacar-durant-el-mobile-world-congress-2026\/#4_Events_parallels_a_la_fira\" >4. Events paral\u00b7lels a la fira:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"On_i_quan_te_lloc_el_Mobile_World_Congress_2026\"><\/span>On i quan t\u00e9 lloc el Mobile World Congress 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El MWC 2026 se celebrar\u00e0, un cop m\u00e9s, a la Fira Gran Via, a l\u2019Hospitalet de Llobregat, entre el 2 i el 5 de mar\u00e7 de 2026. \u00c9s prudent preveure temps suficient per al viatge, ja que els embussos de tr\u00e0nsit s\u00f3n habituals durant la fira i el transport p\u00fablic sol estar molt concorregut. <strong>Triar allotjament a prop de la Fira o en llocs ben comunicats per metro o tren<\/strong> (en <strong><a href=\"https:\/\/guestevents.firabarcelona.com\/ca\/barcelona\/com-arribar\/\" target=\"_blank\" rel=\"noopener\">aquest<\/a><\/strong> enlla\u00e7 pots veure les maneres d\u2019arribar a la Fira en transport p\u00fablic) pot mitigar aquests inconvenients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quins_temes_es_tractaran_aquest_any_al_Mobile_World_Congress\"><\/span>Quins temes es tractaran aquest any al Mobile World Congress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada edici\u00f3 del MWC gira al voltant de diverses tem\u00e0tiques principals. En aquesta ocasi\u00f3, el focus se centra en \u00e0rees que van des de la intel\u00b7lig\u00e8ncia artificial fins a la transformaci\u00f3 empresarial, abastant les innovacions i tend\u00e8ncies que estan donant forma al futur de la connectivitat. Els principals blocs tem\u00e0tics seran:<\/p>\n<ul>\n<li><strong>Infraestructura intel\u00b7ligent<\/strong>: Aquest any el MWC26 explorar\u00e0 com les xarxes de pr\u00f2xima generaci\u00f3, l\u2019automatitzaci\u00f3 impulsada per la IA, la computaci\u00f3 al n\u00favol i a l\u2019edge, juntament amb arquitectures obertes, estan canviant la connectivitat per convertir-la en un recurs estrat\u00e8gic. Tecnologies com el 5G, les NTN i <strong>els centres de dades adaptats al futur qu\u00e0ntic permeten crear sistemes m\u00e9s eficients, escalables i resistents<\/strong>. Aquesta evoluci\u00f3 no nom\u00e9s amplia les capacitats industrials, sin\u00f3 que tamb\u00e9 <strong>refor\u00e7a la sobirania digital, accelera l\u2019\u00fas de dades en la presa de decisions<\/strong> i d\u00f3na suport a la transici\u00f3 cap a un model m\u00e9s sostenible i amb baixes emissions.<\/li>\n<li><strong>ConnectAI<\/strong>: La infraestructura digital est\u00e0 entrant en una nova etapa. En aquesta edici\u00f3 s\u2019explora com <strong>la intel\u00b7lig\u00e8ncia artificial i l\u2019aprenentatge autom\u00e0tic estan transformant la manera com es planifiquen, divideixen i gestionen les xarxes<\/strong>, mentre que les telecomunicacions obren l\u2019acc\u00e9s a dades i APIs per alimentar l\u2019ecosistema de la IA. Es preveu un fort avan\u00e7 de la intel\u00b7lig\u00e8ncia artificial distribu\u00efda a l\u2019edge, cosa que far\u00e0 possibles respostes en temps real, lat\u00e8ncies ultrabaixes i dispositius m\u00e9s intel\u00b7ligents i eficients. Aix\u00f2 es traduir\u00e0 en r\u00e0dios que s\u2019autooptimitzen, solucions de ciberseguretat predictiva i una nova generaci\u00f3 de serveis impulsats per IA, entre ells els sistemes d\u2019<em>Agentic AI<\/em>, capa\u00e7os de prendre decisions de manera aut\u00f2noma.<\/li>\n<li><strong>IA 4 Enterprise<\/strong>: Les empreses estan, cada vegada m\u00e9s, impulsades per les dades. <strong>AI 4 Enterprise<\/strong> posar\u00e0 el focus en una intel\u00b7lig\u00e8ncia artificial pr\u00e0ctica i adaptada a cada sector, dissenyada per augmentar la productivitat, reduir riscos i accelerar el creixement. El programa abordar\u00e0 casos com el manteniment predictiu a la ind\u00fastria, la prevenci\u00f3 del frau en temps real al sector fintech, els bessons digitals aplicats a la log\u00edstica i l\u2019<em>Agentic AI<\/em> que potencia el rendiment dels equips.<\/li>\n<li><strong>AI Nexus<\/strong>: \u00e9s l\u2019espai on empreses i creadors exploren les oportunitats \u2014i responsabilitats\u2014 d\u2019aquesta nova era. Aqu\u00ed es descobriran experi\u00e8ncies hiperpersonalitzades, sistemes de presa de decisions aut\u00f2noms, marcs de governan\u00e7a responsable i l\u2019auge de les infraestructures d\u2019IA sobiranes. Junts, establirem est\u00e0ndards que equilibrin innovaci\u00f3, \u00e8tica i col\u00b7laboraci\u00f3 humana.<\/li>\n<li><strong>Tech 4 All<\/strong>: La connectivitat, i l\u2019acc\u00e9s a la tecnologia transformadora que permet, ha d\u2019apoderar, no excloure. S\u2019explora la innovaci\u00f3 inclusiva, des d\u2019infraestructures digitals nacionals resilients i plataformes obertes fins a tecnologia clim\u00e0tica, alfabetitzaci\u00f3 digital i models de finan\u00e7ament per al Sud Global. Tamb\u00e9 es debaten la sobirania tecnol\u00f2gica, <strong>els drets sobre les dades i les pol\u00edtiques<\/strong> necess\u00e0ries per garantir que tothom comparteixi els beneficis econ\u00f2mics i socials del m\u00f3n digital.<\/li>\n<li><strong>Game changers<\/strong>: es destacaran les tecnologies que podrien transformar completament diferents sectors, com les xarxes satel\u00b7litals, mercats energ\u00e8tics basats en blockchain, sistemes aut\u00f2noms, interf\u00edcies de nova generaci\u00f3 i aven\u00e7os ambiciosos en ci\u00e8ncia de materials. Fundadors visionaris, <strong>inversors i cient\u00edfics q\u00fcestionen l\u2019establert, tra\u00e7ant camins de creixement exponencial<\/strong> i fomentant aliances que marcaran la propera d\u00e8cada.<\/li>\n<\/ul>\n<p><strong>*Font:<\/strong> MWC <a href=\"https:\/\/www.mwcbarcelona.com\/themes\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.mwcbarcelona.com\/themes<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Accions_efectives_de_comunicacio_durant_el_MWC_2026\"><\/span>Accions efectives de comunicaci\u00f3 durant el MWC 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com a l\u00edder indiscutible del seu sector, aquest esdeveniment representa una oportunitat crucial per guanyar visibilitat. Per\u00f2 tamb\u00e9 hi ha un gran repte al davant: m\u00e9s de 2.000 empreses competeixen per destacar, i nom\u00e9s aquelles estrat\u00e8gies que siguin innovadores, impactants i oportunes aconseguiran sobresortir. <strong>Quins elements s\u00f3n clau per assolir aquest \u00e8xit?<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Accions_MarketingComunicacio\"><\/span>1. Accions M\u00e0rketing\/Comunicaci\u00f3:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#8217;estand est\u00e0ndard i un logotip no s\u00f3n suficients. Busca possibilitats d&#8217;immersi\u00f3 que actu\u00efn com a imant per als visitants: des d&#8217;un fotoreclam creatiu, fins a l&#8217;organitzaci\u00f3 de \u201creptes\u201d o tallers, les opcions creatives s\u00f3n infinites i poden adaptar-se a diferents rangs de pressupost.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Actes_de_premsaentrevista_amb_els_mitjans\"><\/span>2. Actes de premsa\/entrevista amb els mitjans:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les agendes dels mitjans de comunicaci\u00f3 estan bastant plenes setmanes abans que comenci la fira. De fet, un esdeveniment de petit format amb molt d&#8217;\u00e8xit, <a href=\"https:\/\/www.mwcbarcelona.com\/networking\/showstoppers\" target=\"_blank\" rel=\"noopener\"><strong>ShowStoppers<\/strong><\/a>, i alguns llan\u00e7aments de grans marques tenen lloc fins i tot abans que comenci el MWC. El nostre equip de relacions p\u00fabliques coneix als mitjans de comunicaci\u00f3 assistents des de fa molts anys, ja sigui per a visites i entrevistes personalitzades o en grup. Alguns dels principals protagonistes del MWC, com <a href=\"https:\/\/lfchannel.com\/ca\/project\/nokia\/\" target=\"_blank\" rel=\"noopener\"><strong>Nokia<\/strong><\/a> o <a href=\"https:\/\/lfchannel.com\/ca\/project\/avast\/\" target=\"_blank\" rel=\"noopener\"><strong>Avast<\/strong><\/a>, han confiat en nosaltres per a tancar oportunitats amb mitjans i portaveus locals i internacionals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Oportunitats_de_visibilitat_de_portaveus_i_networking\"><\/span>3. Oportunitats de visibilitat de portaveus i networking:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Planificar amb antelaci\u00f3 li obrir\u00e0 oportunitats d&#8217;impulsar els perfils del seu CEO i els seus directors, potser participant en una taula rodona o oferint una xerrada. La visibilitat a llarg termini, el posicionament i les possibilitats d&#8217;establir contactes amb altres empreses que aix\u00f2 pot generar \u00e9s d&#8217;un valor incalculable. Per exemple, en 2023 aconseguim que nostra CEO, Imma Folch, dirig\u00eds una de <strong>les taules rodones en les jornades #Diversity4tech.<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10344\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/11\/mesas_redondas_lf_channel_mwc-1.jpg\" alt=\"Taules rodones LF Channel, MWC\" width=\"520\" height=\"346\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Events_parallels_a_la_fira\"><\/span>4. Events paral\u00b7lels a la fira:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Barcelona \u00e9s una de les ciutats m\u00e9s interessants d&#8217;Europa, plena de vida, cultura i oci. Des d&#8217;organitzar un passeig amb vaixell pel port o un <em>afterwork<\/em> amb clients i socis en un terrat amb vista a la mar, fins a una visita tur\u00edstica pel barri antic, hi ha multitud d&#8217;opcions perqu\u00e8 el seu pas pel MWC sigui especial. Un expert equip local pot oferir-li experi\u00e8ncies \u00faniques i diferencials per a acaronar al seu p\u00fablic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10348\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/11\/experiencias_afterwork_mwc-scaled.jpg\" alt=\"Experiencies afterwork, mwc\" width=\"520\" height=\"345\" \/><\/p>\n<p>Les possibilitats de les <strong><a href=\"https:\/\/lfchannel.com\/ca\/serveis\/\" target=\"_blank\" rel=\"noopener\">activitats de comunicaci\u00f3<\/a><\/strong> s\u00f3n moltes. L&#8217;ingredient secret de l&#8217;\u00e8xit no sols resideix a comptar amb un equip expert en comunicaci\u00f3 i m\u00e0rqueting del sector tecnol\u00f2gic, sin\u00f3 tamb\u00e9 a disposar d&#8217;un pla competitiu i rendible que cre\u00ef diferenciaci\u00f3 per a la seva marca sobre el terreny. Aix\u00f2 \u00e9s el que li poden aportar el coneixement i l&#8217;experi\u00e8ncia locals en aquest esdeveniment en concret.<\/p>\n<p><strong>Alguns clients que han confiat en nosaltres durant el Mobile World Congress:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12199\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2025\/10\/clientes_mwc_lf_channel-1-1024x232.jpg\" alt=\"Imatge dels clients amb els quals LF Channel ha treballat en el MWC26\" width=\"521\" height=\"118\" \/><\/p>\n<p><a href=\"https:\/\/lfchannel.com\/ca\/contacte\/\" target=\"_blank\" rel=\"noopener\"><strong>Contacta&#8217;ns<\/strong><\/a> si necessites un equip de suport en diferents idiomes (catal\u00e0\/espanyol\/angl\u00e8s\/franc\u00e8s\/itali\u00e0) durant la fira. Aix\u00ed, podr\u00e0s estalviar els costos de despla\u00e7ar a tot el seu personal de m\u00e0rqueting o comunicaci\u00f3. Si desitges m\u00e9s informaci\u00f3 sobre com podem ajudar-te, posa&#8217;t en contacte amb nosaltres.<\/p>\n<p><strong>Fem del Mobile World Congress 2026 un moment decisiu per a la seva marca!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&#8217;acosta la propera edici\u00f3 del Mobile World Congress, el major i m\u00e9s influent esdeveniment mundial de l&#8217;ecosistema de la connectivitat. \u00c9s el punt de trobada clau d&#8217;operadors m\u00f2bils, fabricadors de dispositius, prove\u00efdors de tecnologia, fabricants, creadors de continguts\u2026 i de qualsevol empresa interessada en el futur de la tecnologia. L\u2019edici\u00f3 de l\u2019any passat va atreure [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-12184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"El MWC 2026 reuneix l\u00edders tech de tot el m\u00f3n. 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