{"id":10208,"date":"2024-10-24T11:40:09","date_gmt":"2024-10-24T09:40:09","guid":{"rendered":"https:\/\/lfchannel.com\/?p=10208"},"modified":"2024-10-24T11:41:21","modified_gmt":"2024-10-24T09:41:21","slug":"lf-channel-guardonada-en-els-premis-summit-creative-awards","status":"publish","type":"post","link":"https:\/\/lfchannel.com\/ca\/lf-channel-guardonada-en-els-premis-summit-creative-awards\/","title":{"rendered":"LF Channel, guardonada amb una medalla de bronze en la categoria Social Change en els premis internacionals Summit Creative Awards"},"content":{"rendered":"<p>A <strong><a href=\"https:\/\/lfchannel.com\/ca\" target=\"_blank\" rel=\"noopener\">LF Channel<\/a> <\/strong>estem molt contentes d&#8217;anunciar que hem estat reconegudes en <strong>els premis Summit Creative 2024<\/strong> en la categoria Social Change per la nostra <strong>campanya #SacaPecho<\/strong>. Aquesta campanya va ser ideada per a <a href=\"https:\/\/calala.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Calala<\/strong><\/a>, fons que promou drets de les dones a trav\u00e9s de recursos financers, formaci\u00f3 i acompanyament a grups de dones a Espanya i Centream\u00e8rica, una organitzaci\u00f3 amb la qual col\u00b7laborem de manera estreta des de fa molts anys.<\/p>\n<blockquote><p>\u201cEstem molt orgulloses dels reconeixements rebuts per aquesta campanya i, especialment, d&#8217;haver pogut contribuir al paper del treball fruit de les lluites dels moviments feministes, convidant a tots a treure pit per les mares, \u00e0vies i dones que van fer possible aquests avan\u00e7os. Aquests reconeixements s\u00f3n una mostra de l&#8217;impacte que intentem aconseguir amb el nostre treball, el pensament estrat\u00e8gic, la innovaci\u00f3, la creativitat i la incre\u00efble cultura d&#8217;excel\u00b7l\u00e8ncia que hem constru\u00eft entre totes les persones que formem part de LF Channel\u201d, explica <strong>Joel M\u00e1rquez<\/strong>, <strong>director de comunicaci\u00f3 de consum i lifestyle en LF Channel.<\/strong><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"#SacaPecho | Por el trabajo de las mujeres para lograr un mundo m\u00e1s justo  | Spot de campa\u00f1a\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/T7EfBSvHgDs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Orgulloses de les dones i \u201csacando pecho\u201d<\/h2>\n<p>Per a facilitar la transmissi\u00f3 i comprensi\u00f3 del missatge, l&#8217;equip de LF Channel va llan\u00e7ar una campanya de comunicaci\u00f3 sota el lema #SacaPecho. Amb aquesta expressi\u00f3 tan espanyola, es va adoptar un crit de batalla per a <strong>donar veu a les contribucions feministes<\/strong>, mostrant al m\u00f3n com els drets que avui s\u00f3n pilars de les nostres societats van ser impulsats i conquistats, en la seva majoria, per grups de dones despr\u00e9s d&#8217;una \u00e0rdua lluita. La campanya #SacaPecho t\u00e9 com a missatge principal l&#8217;orgull, ent\u00e8s com el sentiment de satisfacci\u00f3 cap a una cosa pr\u00f2pia o pr\u00f2xim que es considera meritori.<\/p>\n<p>Per a donar vida al concepte #SacaPecho, es va dur a terme una campanya de 360 graus que va incloure com a protagonista a la influencer Afropoderossa, coneguda pel seu activisme antiracista, feminista i LGBTQ+. Afropoderossa narra diverses escenes quotidianes de la lluita feminista, interpretades per dones reals pertanyents a grups secundats per Calala. A m\u00e9s, la il\u00b7lustradora Laura Watcher va crear una imatge poderosa per a la campanya, representant a les protagonistes com a superhero\u00efnes amb flames sortint dels seus pits, simbolitzant la seva lluita i fortalesa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10204\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2024\/10\/campana_saca_pecho_lf_channel_calala.jpg\" alt=\"Campanya saca pecho, Calala\" width=\"520\" height=\"293\" \/><\/p>\n<p>L&#8217;execuci\u00f3 de la campanya es va recolzar en diferents t\u00e0ctiques per a maximitzar el seu impacte. Es van produir v\u00eddeos amb <strong>Afropoderossa<\/strong> com a figura central, aix\u00ed com peces m\u00e9s curtes per a xarxes socials, complementades amb <strong>publicitat en l\u00ednia i offline<\/strong>. Tamb\u00e9 es van crear anuncis per a plataformes com a Meta Ads i Google Ads, juntament amb publicitat exterior en ciutats clau com Madrid, Barcelona i Bilbao. Encara que treballar amb participants no professionals va ser un repte, el resultat va ser una representaci\u00f3 aut\u00e8ntica i emotiva de la lluita feminista.<\/p>\n<blockquote><p>\u201cEls missatges clau d&#8217;aquesta campanya es van sustentar en dues recerques sobre l&#8217;aportaci\u00f3 del moviment feminista i de les dones als drets humans, i la seva situaci\u00f3 financera actual, la qual cosa li va donar a la narrativa de la campanya un enfocament objectiu i vera\u00e7 sobre la realitat. Sens dubte, el treball conjunt que vam fer amb LF Chanel per a trobar un llenguatge clar per a tots els p\u00fablics, una gr\u00e0fica atractiva i uns arguments de pes, va ser un dels grans reptes que compartim i dels quals vam aprendre m\u00fatuament\u201d, comenta <strong>Alejandra Morales<\/strong>, <strong>directora de comunicaci\u00f3 i aliances estrat\u00e8giques en Calala Fons de Dones.<\/strong><\/p><\/blockquote>\n<p>La mateixa campanya tamb\u00e9 ha estat reconeguda recentment com a <strong>finalista en els prestigiosos premis IPRA<\/strong>, organitzats per<strong> International<\/strong> <strong>Public Relations Association.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A LF Channel estem molt contentes d&#8217;anunciar que hem estat reconegudes en els premis Summit Creative 2024 en la categoria Social Change per la nostra campanya #SacaPecho. Aquesta campanya va ser ideada per a Calala, fons que promou drets de les dones a trav\u00e9s de recursos financers, formaci\u00f3 i acompanyament a grups de dones a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-10208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies_lf"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"LF Channel hem estat premiades en els Summit Creative 2024 per la nostra campanya #SacaPecho per a Calala, fons que dona suport als drets de les dones a Espanya i Centream\u00e8rica.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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